This role will be a key role within the Digital Marketing team using a data driven approach to assist the team in making intelligent decisions on how to drive their customer marketing strategies forward based on what the analytics is telling them.
The ideal candidate will be a digital marketer either from FMCG or from a digital marketing agency (with FMCG clients) who is very strong on data analytics and has the ability to understand data from a data lake which encompasses many data sources both internal and external, and interpret it into marketing strategy.
You will then use this data to guide the marketing team to make intelligent strategic decisions going forward as well as to tweak existing strategies as and when required.
You will also need to be a strong digital marketer with extensive social and digital media experience and be strong on driving advertising that is targeted directly to the individual consumer, e.
g. Facebook, Google, Instagram, etc.