Drivesthe program within the portfolio of products to Assess and Develops new productsand maintain-and-grow existing products in the portfolio by identifyingpotential products;
assessing new product viability by soliciting market input;conducting market research; generating product requirements; determiningspecifications, production timetables, take to market strategy, andtime-
integrated plans for product introduction; developing marketingstrategies.
Delivers the operating plan revenue and profit for new and existing products in the portfolio.
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements;
appraising new product ideas and / or product or packaging changes.
Assesses market competition by comparing the company's product to competitors' products.
Provides source data for product line communications by defining product marketing communication objectives.
Obtains product market-share by working with sales / general managers to develop product sales strategies.
Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
Provides information for management by preparing short-term and long-term product profitability and special reports and analyses.
Brings new products to market by analyzing proposed product requirements and product development
Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
Maintains product management staff (mainly product owners and analysts) job results by counselling and managing employees;
planning, monitoring, and appraising job results.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications;
establishing personal networks; participating in professional societies.
Communicate the strategy to all of the relevant participants and stakeholders.
Skills and Qualifications
Understanding the Customer
Financial Planning and Strategy