Marketing Planner - FinChoice
HomeChoice Holdings Limited
Southern Suburbs (Cape) ZA
16h ago

Key Performance Areas (KPAs)

Meet company disbursement targets and (new customer) net efficiency objectives

  • Achieve disbursement targets for responsible campaigns - new and existing
  • Generate new demand target for responsible campaigns
  • Achieve CPN (Cost per Name) for responsible campaigns
  • Responsible for the alignment of credit strategy with the business strategy for responsible campaigns
  • Ensure that key forecasting variables are credible in the business plan and are assessed timeously
  • Reduce customer attrition rates through the development and implementation of effective retention / repurchase (reactivation) strategies
  • Implement core strategies to increase products per customer across the financial services brand
  • Manage adspend budget

  • Effective management of responsible campaigns
  • Achieve campaign efficiency
  • Ensure adspend forecasts are credible and in line with strategic objectives
  • Manage the adspend process to ensure efficiency gains are achieved
  • Process management

  • Ensure campaigns are successfully implemented
  • Propose and implement improvements within existing reports to reduce the turnaround time on data reports
  • Implement direct marketing calendars for daily SMS & Email sends
  • Ensure that Sales Agent commission is validated and processed in accordance with pre-defined timelines if part of campaign
  • Implement survey and customer feedback loops and strategies
  • Form part of the creative process for approval & sign off
  • Ensure that key annual planning variables are credible and justified
  • Strategic delivery and analysis

  • Analyse trends related to key variables within campaigns and put forward proposals
  • Ensure that the package and execution are aligned with campaign strategic objectives
  • Ensure that strategies are changed timeously based on results and campaign lessons learned
  • Develop weekly and monthly reporting on key variables for responsible campaigns
  • Innovation

  • Prioritise campaign execution through digital channels (email, homechoice facebook, etc)
  • Requirements

    Qualifications & Accreditations

  • A Business Science / BComm / Marketing equivalent degree
  • Experience & Skills

  • 2 - 3 Years’ experience in a Marketing planning role
  • MS Office proficient (Powerpoint & Advance Excel skills)
  • Attributes & Behaviours

  • Highly detail orientated and able to think laterally
  • Ability to monitor, integrate and interpret numerical information timeously and accurately
  • Decision making abilities with strong analytical skills
  • Time management and achievement orientated
  • Passionate about customer experience with strong communication and influencing skills
  • Adaptable, innovative and a creative approach
  • Work Level Mid-Level Type Permanent Salary Market Related EE Position Yes

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