Marketing Manager Online
PNet (Pty) Ltd
Western Cape
4d ago

Description

Position the Online Woolworths Brand

  • Support Online to achieve its strategy and goals, understanding the channel and how to take that channel to market to the Woolworths target customer.
  • Present and deliver the agreed Online strategic marketing vision and direction to key business units and stakeholders in the business.
  • Translate business and marketing strategy into a marketing and communication plan

  • Translate the Online strategy into a detailed brand, integrated marketing and communication plan in conjunction with the Head of Marketing.
  • Deliver and drive the achievement of business goals and targets through the agreed compelling and engaging customer communication.
  • Manage Online acquisition campaigns including creative briefing, implementation and analysis to grow existing customers and acquire new customers through brand building.
  • Assist in influencing and changing customer perceptions through marketing communication in line with the marketing strategy.
  • Keep up to date with new opportunities and new thinking, to ensure that Woolworths stays ahead of the game, both locally and on a global perspective.
  • Drive partnership with category managers to ensure alignment of product strategy, merchandise cycle and marketing strategy.
  • Work closely with the editorial / content and creative teams to ensure that Online Marketing activities are in line with the brand values.

  • Work with the brand team to ensure that online specific priorities and objectives are factored into specific campaigns.
  • Attend, understand and interpret market and business trends.
  • Integrate customer insights in development of the integrated marketing and communication plan.
  • Integrate innovative digital marketing solutions into campaign work, whilst upskilling business partners in digital marketing.
  • Drive the execution of the marketing communications plan

  • Drive the integrated communications brief, leading and engaging with key stakeholders and areas of specialisation across 360 areas within Marketing including Agency, VM, Direct, Digital / Online, PR, Social Media.
  • Manage end to end process from Marketing into Agency and marketing channels.
  • Ensure that the overarching communication objectives and big ideas are understood to deliver and integrated plan across all channels and touch points.
  • Drive key elements of the communications approach such as media planning, brand positioning, campaign performance management from concept through execution to analysis.
  • Drive the execution process and ensure approval process from a brand perspective and online category management is adhered to.
  • Oversee paid search activities and drive Online traffic
  • Manage business interface & trade process into marketing

  • Ensure timeous delivery of marketing inputs into online category managers.
  • Act as the primary Marketing point of contact into the online team.
  • Work closely with the online category managers to ensure deep alignment of channel, trade and product objectives.
  • Take a can-do , proactive approach to make it happen , working with Online, Sales Management, Stores, the Agency etc.
  • Budget and commercial management

  • Manage and maintain annual brand budget for given area of responsibility.
  • Ensure effective cost management in delivering to the integrated plan : manage variances in actual expense against budget set.
  • Conduct PIRs to measure and assess efficacy of campaigns.
  • Oversee Always On optimisation of digital elements of campaigns.
  • Work closely with the SEO specialist to ensure that spend is optimized.
  • People and stakeholder management

  • Accountable for relationship and stakeholder management with key areas, focused on Online marketing integration with PR, direct marketing, visual merchandising and product groups / Agency / Social Media / Online.
  • Work proactively across teams and functions, to optimise integration opportunities, with specific focus on the 360 integration of online deliverables
  • Influence internal and external stakeholders, peers and team members where necessary to ensure delivery of the online marketing plan.
  • Raise issues and concerns timeously and in a professional manner, and manage expectations in line with Woolworths Values and Strategy
  • Build and maintain effective relationships with key 360 partners including Agency, VM, PR & Corp Comms, Direct, Loyalty, Digital, Online, Social Media, Store design, Taste and Packaging.
  • Proactively manage relationships with category managers and product / buying groups.
  • Drive and encourage a motivating and positive working experience across business stakeholders and marketing.
  • Ensure that team members deliver according to the critical path.
  • Profile

    Technical Skills / Experience

  • Relevant diploma or degree in brand marketing
  • Solid (5-7 years) of marketing skills and experience in Retail / Brands / Agency / PR, with a specific focus on Online, App, Mobile Marketing, Paid search, Google shopping Display and Paid Social.
  • Solid technical knowledge and awareness across all elements of marketing including experience paid search engine Marketing, email Marketing, affiliate programmes and Online advertising.
  • Experience in managing budgets and teams
  • 360 media understanding
  • Fashion and or food experience advantageous
  • Ability to understand local and international trends
  • Passion for retail, the Woolworths product, brand and customers
  • Influencing and Negotiation skills
  • Analytical and able to turn granular analysis of digital data into executable strategies
  • Advanced knowledge and experience working with excel is essential
  • Creative thinker and ability to evaluate creative work
  • Commercial acumen : demonstrates basic business sense and understanding, as well as understands the macroeconomic environment
  • Team player : willing to work co-operatively with others, within a team and across departments, towards a common objective
  • Planning, organising and prioritising skills
  • Strong communication and presentation skills
  • Agility and flexibility
  • Resilience
  • Professional, respectful and courteous
  • Problem solving ability
  • Emotional intelligence
  • Assertive
  • As a proud South African brand, Woolworths is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions"

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