Position the Online Woolworths Brand
Support Online to achieve its strategy and goals, understanding the channel and how to take that channel to market to the Woolworths target customer.
Present and deliver the agreed Online strategic marketing vision and direction to key business units and stakeholders in the business.
Translate business and marketing strategy into a marketing and communication plan
Translate the Online strategy into a detailed brand, integrated marketing and communication plan in conjunction with the Head of Marketing.
Deliver and drive the achievement of business goals and targets through the agreed compelling and engaging customer communication.
Manage Online acquisition campaigns including creative briefing, implementation and analysis to grow existing customers and acquire new customers through brand building.
Assist in influencing and changing customer perceptions through marketing communication in line with the marketing strategy.
Keep up to date with new opportunities and new thinking, to ensure that Woolworths stays ahead of the game, both locally and on a global perspective.
Drive partnership with category managers to ensure alignment of product strategy, merchandise cycle and marketing strategy.
Work closely with the editorial / content and creative teams to ensure that Online Marketing activities are in line with the brand values.
Work with the brand team to ensure that online specific priorities and objectives are factored into specific campaigns.
Attend, understand and interpret market and business trends.
Integrate customer insights in development of the integrated marketing and communication plan.
Integrate innovative digital marketing solutions into campaign work, whilst upskilling business partners in digital marketing.
Drive the execution of the marketing communications plan
Drive the integrated communications brief, leading and engaging with key stakeholders and areas of specialisation across 360 areas within Marketing including Agency, VM, Direct, Digital / Online, PR, Social Media.
Manage end to end process from Marketing into Agency and marketing channels.
Ensure that the overarching communication objectives and big ideas are understood to deliver and integrated plan across all channels and touch points.
Drive key elements of the communications approach such as media planning, brand positioning, campaign performance management from concept through execution to analysis.
Drive the execution process and ensure approval process from a brand perspective and online category management is adhered to.
Oversee paid search activities and drive Online traffic
Manage business interface & trade process into marketing
Ensure timeous delivery of marketing inputs into online category managers.
Act as the primary Marketing point of contact into the online team.
Work closely with the online category managers to ensure deep alignment of channel, trade and product objectives.
Take a can-do , proactive approach to make it happen , working with Online, Sales Management, Stores, the Agency etc.
Budget and commercial management
Manage and maintain annual brand budget for given area of responsibility.
Ensure effective cost management in delivering to the integrated plan : manage variances in actual expense against budget set.
Conduct PIRs to measure and assess efficacy of campaigns.
Oversee Always On optimisation of digital elements of campaigns.
Work closely with the SEO specialist to ensure that spend is optimized.
People and stakeholder management
Accountable for relationship and stakeholder management with key areas, focused on Online marketing integration with PR, direct marketing, visual merchandising and product groups / Agency / Social Media / Online.
Work proactively across teams and functions, to optimise integration opportunities, with specific focus on the 360 integration of online deliverables
Influence internal and external stakeholders, peers and team members where necessary to ensure delivery of the online marketing plan.
Raise issues and concerns timeously and in a professional manner, and manage expectations in line with Woolworths Values and Strategy
Build and maintain effective relationships with key 360 partners including Agency, VM, PR & Corp Comms, Direct, Loyalty, Digital, Online, Social Media, Store design, Taste and Packaging.
Proactively manage relationships with category managers and product / buying groups.
Drive and encourage a motivating and positive working experience across business stakeholders and marketing.
Ensure that team members deliver according to the critical path.
Technical Skills / Experience
Relevant diploma or degree in brand marketing
Solid (5-7 years) of marketing skills and experience in Retail / Brands / Agency / PR, with a specific focus on Online, App, Mobile Marketing, Paid search, Google shopping Display and Paid Social.
Solid technical knowledge and awareness across all elements of marketing including experience paid search engine Marketing, email Marketing, affiliate programmes and Online advertising.
Experience in managing budgets and teams
360 media understanding
Fashion and or food experience advantageous
Ability to understand local and international trends
Passion for retail, the Woolworths product, brand and customers
Influencing and Negotiation skills
Analytical and able to turn granular analysis of digital data into executable strategies
Advanced knowledge and experience working with excel is essential
Creative thinker and ability to evaluate creative work
Commercial acumen : demonstrates basic business sense and understanding, as well as understands the macroeconomic environment
Team player : willing to work co-operatively with others, within a team and across departments, towards a common objective
Planning, organising and prioritising skills
Strong communication and presentation skills
Agility and flexibility
Professional, respectful and courteous
Problem solving ability
As a proud South African brand, Woolworths is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions"