Digital & Social Media Manager
THE ESTÉE LAUDER COMPANIES
South Africa
26d ago

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  • The Estée Lauder Companies Global Jobs

    GLOBAL JOBS

    The Estée Lauder Companies attracts the most outstanding people from diverse industries and nurtures their talents. Whether they work in one of our stores, on a production line, at our corporate headquarters in New York City or in one of our affiliates worldwide, our employees take pride in their contributions to our success.

    Where location What job title, keywords

    The Estee Lauder Companies Digital & Social Media Manager in South Africa

    Digital & Social Media Manager

    Brand : Estée Lauder Companies Corporate Departments

    POSITION SUMMARY

    As a Senior Member of the South African Corporate Online Team, the Digital & Social Media Manager is in charge of creating, developing and implementing a vision for all digital paid, owned and earned media activities throughout the customer funnel, from awareness to conversion and retention, in partnership with the Brands and the Corporate Ecommerce marketing teams.

    The incumbent will be specifically accountable for :

    Guiding the Brand and the Online teams to best exploit the increasing digital paid media budgets to obtain the best ROI, depending on their objectives

    Providing oversight, negotiations and guidance with the Affiliate’s key digital media agency partners, in collaboration with the Brands and the Online teams

    Partnering closely with the Regional Online function, Corporate Marketing and Brands to enable a more holistic view and integrated planning process to all digital media investments, inclusive of ecommerce

    Working with digital media agencies and global organizations to standardize an approach, and the delivery of analytics, measurements and reporting on digital paid media efficiency

    KEY ROLES & RESPONSIBILITIES

    DIGITAL PAID MEDIA AGENCY NETWORK MANAGEMENT

    Act as the main point of contact for the affiliate for all digital paid media agencies

    Responsible for the continued on-going performance, maintenance and operationalization of the digital media agencies across SA / SSA, in collaboration with the regional teams

    Set up key performance indicators for the affiliate’s agencies, as well as the tracking and measuring of success of each KPI.

    Help define and optimize digital paid media agency briefs in partnership with the Brand and Online teams.

    DIGITAL MEDIA STRATEGIC PLANNING & GUIDANCE FOR BOTH BRANDS AND ONLINE TEAMS

    Work closely with the Brand and Online teams on defining and translating a vision for digital marketing into a coherent digital media planning strategy.

    Help define and develop, with the Brand teams, an integrated local digital paid media strategy in the wider marketing plans of each Brand, according to each Brands’ own objectives, as well as the Online South African team

    Make sure digital paid media marketing plans are optimized based on the Brands’ & e-commerce objectives.

    Provide support to enhance digital media knowledge, focusing on specific campaign examples, to build best case scenarios and define an optimal roll out across the region

    SOCIAL MEDIA CONTENT PLANNING AND COMMUNITY MANAGEMENT (30% of time spent)

    Serve as a strategic advisor to the Digital Commerce & Marketing Director, as well as affiliate Brand teams, on crafting specific social media plans and programs, including coordination on the development and execution of locally relevant assets and content, in conjunction with the Global Brands.

    Identify and share key social networking and social media site opportunities and trends in the affiliate, and ensure path to participation is coordinated.

    Act as a lead social media monitor of our Brands in the market, to identify trends, insights, issues and opportunities. Work with Global Digital Marketing and Consumer Insights to develop / incorporate standardized reporting and on how to best funnel back learnings into the organization.

    Identify social media opportunities with Brands Marketing teams and Media partners, and ensure that collaborative initiatives are established within ELC Global policies, whilst ensuring local relevance.

    Serve as a bridge between e-commerce and Brand marketing to create a consumer-centric confluence with social commerce

    Generate competitive intelligence on social marketing activities and turn into regular company reporting.

    Provide regular formal review to Line manager, as well as other relevant stakeholders, including Brands Consumer Marketing and Regional teams

    Help measure and synthesize social media performance using standardized social media metrics; develop related recommendations

    Train other affiliate stakeholders in how to utilize relevant social media monitoring tools

    Act as a key affiliate organizer and potential trainer on Global Digital Education.

    As resources evolve, help hire, train and guide Brand-specific affiliate Community Managers

    ANALYTICS REPORTING AND MONITORING OF DIGITAL PAID MEDIA PERFORMANCE

    Define, in partnership with the Affiliate CRM / data analyst as well as the Regional teams, a data tracking methodology and process to systematically track, the efficiency of the digital paid media actions

    Help define a DCM strategy and implementation for the Affiliate, in collaboration with the Regional and Global teams

    Help build a full suite of analytics and reporting tools, in order to provide best in class visibility and tracking of investments

    LEAD CONTACT LOCALLY FOR MAIN NETWORK OF DIGITAL MEDIA PARTNERS

    Act as the main point of contact for Google / YouTube, Facebook / Instagram

    Define Joint Business Plans with each partner

    Drive the digital marketing education of the Brand and Online teams

    Qualifications

    Qualifications and Experience

    University Degree or equivalent

    Significant digital and social marketing experience, including previous experience in driving and executing digital media strategy in a global, multi-

    brand, multi-channel, fast paced environment.

    Successful track record of working in a cross-collaborative way able to develop relationships with all stakeholders.

    Great project management, organizational and analytical skills

    Experience in managing budgets in a multi-P&L environment

    In-depth understanding of all SEM, paid social, display (all models, including programmatic), affiliation marketing

    In-depth understanding of Social Media publishing, including content production, content planning and community management

    Must be a high energy and effective, hands-on leader, with strong business acumen.

    Must be able to both conceive effective strategies and to implement them tactically.

    Must be a fact based decision maker, pragmatic, resourceful, and proactive.

    Must be resilient and decisive, with excellent problem solving skills and a strong team orientation.

    Must be an effective communicator who is self-motivated and able to inspire confidence and respect, motivating both direct and indirect reporting employees via a coaching and development mentality and focus.

    Has the ability to think strategically but also has an eye for the detail.

    Ability to challenge the status quo and has the experience and characteristics to respond quickly to the changing environment.

    Able to effectively build and proactively leverage internal and external networks.

    Must exhibit the highest personal and professional ethics.

    Highly analytical analyzes & utilizes facts effectively for presentation to decision makers. Must be comfortable with analysis to drive decision making.

    Detailed understanding of the On-Line and Direct to Consumers, notably consumer funnel, markets dynamics, Social Media and good knowledge of data analytics tools.

    Good experience in working with key digital media groups, such as Google, Facebook, Instagram, YouTube

    Proven experience with people, process and digital media technology

    Enhanced problem-solving skills with the ability to translate analytic data into strategic ideas

    Excellent change management skills in a highly dynamic, complex and volatile environment.

    Excellent collaboration and influential skills in a highly complex matrix environment.

    Strategic thinking whilst helping delivering every day great execution

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