Position Description :
A demanding and challenging opportunity has arisen within the Analytics Centre of TFG for a dynamic, highly motivated individual to assist in the delivery of analytical solutions and actionable customer insights that improves customer centric business decisions and strategies across the TFG retail brands.
Job description :
Part of a team that develops data driven customer insights that influence business decisions and deliver commercial benefits across a number of areas :
Brand strategy and positioning
Marketing / CRM strategy
Store location strategies
Develop customer segmentation and predictive models from all available data sources for credit and cash rewards customers shopping across all channels, with the guidance of the Customer Analytics Manager.
Work with the Marketing Intelligence team to deliver customer database insights as part of broader customer research projects.
Creative packaging of customer insights and statistical models with a strong focus on data visualisation.
Effective communication and presentation of analytical results to different stakeholders (strong data story telling skills).
Use appropriate statistical methodology and data mining / analytical techniques within model development process.
To take up this challenging positi on you should have :
A B degree in a numerate discipline, preferably Statistics / Mathematics (honours degree preferable)
Knowledge and experience in statistical software packages (SAS / SPSS) SAS Enterprise Miner would be advantageous.
Experience in ppredictive modeling and customer segmentation
Hands-on experience of large-scale customer database data interrogation and manipulation
Excellent data interpretation skills
A customer centric approach
Good strategic and conceptual abilities
Advanced problem solving
Working as an Analytics Specialist you will have strong communications skills and be a good team player. You will also need to be numerate with a strong commitment to the improvement of customer strategy.
Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.