Content Marketing Specialist – Marketing and Communications
Initiate International
Cape Town
9d ago

A communications company has a great job opportunity for a Content Marketing Specialist to join their team in Cape Town .

The Content Marketing Specialist will be responsible for crafting their voice and driving brand equity in external, business to consumer messaging and internal communications, across all channels.

You will strengthen their reach and grow audiences by creating content for traditional media and digital marketing, including : newsletters, press releases, websites, infographics, social platforms and email

Your key job responsibilities as the Content Marketing Specialist in Cape Town will include :

  • Develop, manage and maintain communication plans with relevant messaging to targeted audiences
  • Serve as brand evangelist to consistently promote and maintain the brand
  • Write effective, engaging copy that resonate with targeted audiences
  • Collaborate with peers on the communication and marketing and creative services teams to conceptualize campaigns, develop messaging and related design execution, and put in play actionable timelines
  • Facilitate cross-functional and interdepartmental collaboration to fully execute all deliverables
  • Schedule and manage all internal and external deadlines associated with the execution and implementation of each communication, plan or campaign, with exceptional time management skills
  • Research industry trends and consumer behaviours to turnaround evolved communications and new strategies
  • Performs other duties as assigned
  • Requirements for this Content Marketing Specialist job in Cape Town :

  • Degree in English, Communications or Marketing or equivalent professional work experience
  • Minimum two years’ experience developing and writing a variety of content in a marketing or agency environment
  • Demonstrated experience growing followers and increasing engagement across channels (social media, email, website, blogs, etc.)
  • Content writing experience for traditional media including public relations
  • Content writing experience for online performance in terms of engagement and SEO
  • Proven social media and networking expertise with high engagement KPIs
  • Strong written and verbal communication skills
  • Computer literate with capability in email, MS Office and related business and communication tools
  • Apply
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