This position effectively manages the chronic product portfolio, through the development and implementation of product strategies in order to achieve the laid down marketing objectives.
Develop and compile annual brand plans.
Analyse competitor strategies and tactics and design integrated marketing strategies to create a competitive edge for core brands.
Introduce a functional system of gathering marketing intelligence through the sales function.
Set annual and monthly sales and advertising budgets for accountable products.
Design campaign strategies and plans implementation by the sales function, advertising agencies and various other 3rdparty vendors.
New Product Development
Identify, plans and develops new product priorities in conjunction with the Head of Marketing.
Issue new product proposals including projected market penetration and forecast to the Head of Marketing.
Complete feasibility studies, brand plans and a Critical Path Analyses for marketing launch plans.
Maintain a high level of motivation to ensure that the Sales Function is well directed in terms of the target market, call line-
up, marketing communication message and Unique Selling Propositions (USP’s) for the core promoted products.
Regular field work with sales representatives to evaluate promotional strategy implementation.
Develop and maintain good working relationships with the relevant KOL’s in the various therapeutic categories.
Attendance and preparation for specified conferences and congresses.
Preparation and conducting of presentations at cycle meetings and National Sales Conference.
Regular interaction with key opinion leaders, relevant Managed Care Organisations and Designated Service Providers.
Min 3 years previous experience in generic pharmaceuticals as a Brand / Product Manager.
Experience working on CNS, Gastro and Cardiovascular.