Social Media Manager
takealot.com
Cape Town, South Africa
3d ago

takealot.com, a leading South African online retailer, is looking for highly talented Social Media Manager to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us.

We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored if you are prepared for a challenge and want to build something great.

Reporting to the Brand Manager :

Your responsibilities will include :

  • Social strategy : Develop and implement a social media content strategy that supports Takealot.com’s Marketing objectives (with external counsel / workshop from brand strategy partners where required).
  • Integrating Paid and Organic, with Paid strategic & implementation support from our Head of Digital Marketing and external agency.

  • Content creation & curation : Planning of monthly social media content calendar across key channels (Facebook, Twitter & Instagram currently);
  • Writing engaging copy for use on relevant social media platforms; Creating content in different formats for relevant social media platforms -

    with design support from Studio & agency partners where needed.

  • Reporting : Leading on social analytics and campaign / channel reporting, aligned with Marketing goals and reporting back to the team to inform social strategic direction;
  • Building reporting frameworks to evaluate return on investment on the various platforms

  • Conversocial : Liaising with Customer Services to ensure Social Customer Service SLA levels and brand tone are achieved consistently through regular dipstick sessions;
  • communicating all marketing activity to CS to prepare them for high volumes. Liaising with Conversocial tech team to set up campaigns re auto-tag & archive rules.

  • Community management : Engaging (proactively & reactively) with customers through the use of social media (natively & via management tools Conversocial & BrandsEye);
  • resolving escalated customer service issues and / or create positive PR and brand building opportunities, including some out-

    of-hours work to support CS team; Managing and monitoring social media for customer comments both positive and negative and feedback to the relevant teams

  • Internal social media engagement ; engaging with Takealot company culture to weave in the TAL brand with all companies under the TAL umbrella.
  • This includes competitions, giveaways, product launches, etc.

  • Innovation : Staying constantly abreast of all technical and content developments and advances in the world of social media to bring fresh ideas and innovative developments to our social strategy;
  • Working with the marketing team to look at ways social media can work within wider campaigns.

  • Ad hoc support for all Marketing team members in coordination of daily duties (including Production Coordination support for trafficking workflow).
  • Daily monitoring & trafficking of all inbound Marketing enquiries from Zendesk, Conversocial & external Marketing email address, escalating to relevant team members and responding directly where possible
  • Administrating all Marketing-led competitions and prize-draws (including winner selection, prize fulfilment and CPA compliance documentation).
  • Influencer management : Identify and cultivate relationships with influencers; finding individuals in a myriad of industries to seed and support TAL Marketing activities.
  • Attributes required :

  • Exceptional social savvy : an in-depth knowledge and interest in social media (including Facebook, Twitter, Instagram, Youtube, and more) with an up-
  • to-the-minute knowledge of the latest social trends / platforms and industry best practice

  • Good understanding of the full marketing mix
  • Excellent written and verbal communication
  • Outstanding, witty and creative editorial skills
  • Highly creative with ability to think out of box
  • Strong project management skills
  • The ability to be reactive and adaptability to work in a fast-paced environment
  • Will need to be able to take instruction, but also add value to the goals and planning set by the Brand Manager
  • An understanding of and enthusiasm for the Takealot.com brand and tone of voice
  • Proficiency in Microsoft Office - Microsoft Excel experience essential
  • Fast and diligent learner
  • Motivated self-starter with a drive for results
  • Excellent command of the English language - bilingual (any other SA language) a plus
  • Qualifications :

  • Bachelor’s Degree or relative diploma qualification in Marketing, Communications, Advertising, Business Studies or related field
  • A minimum of 3 years’ experience in a similar position managing the social channels of a brand (as a minimum, Facebook, Twitter & Instagram -
  • both paid & organic a plus)

  • Expert knowledge about content and social media communications (content generation, platform technical capabilities, social media analytics) from hands-
  • on experience in the industry

  • Experience in identifying social media tactics and adapting content for different social media platforms to engage, entertain and build social media equity for brands
  • The Environment :

  • takealot.com employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.
  • com being the leading e-commerce company in Africa.

  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback / new ideas on where we can improve.
  • We are short on ego and high on output.
  • We are doers and not only thinkers, it’s all in the execution after all.
  • We love what we do and what we are creating.
  • We seek to Employ an Extra Ordinary Mind who

  • is forthright but respectful
  • is an expert at doing, who can not only design but also execute
  • is analytical, able to use data to make decisions
  • is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
  • is passionate about the potential of e-commerce and delivering a world-class customer experience
  • is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
  • is able to think about problems from a business perspective using technical and product input
  • is curious and challenge the status quo
  • is innovative and enjoys iteration
  • is collaborative
  • will be at the cutting edge of developing new concepts for takealot.com.
  • thinks like an owner of the business.
  • is SMART, has INTEGRITY and is HARDWORKING
  • If you meet the above you are an Extraordinary Mind so come and join us!

    Takealot is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.

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