Marketing Campaigns Analyst – Marketing and Communications
Initiate International
Cape Town
1d ago

A leading communications and IT services company focused on connecting its customers to the power of the digital world have a great job opportunity for a Marketing Campaigns Analyst to join their team in Cape Town .

The Marketing Campaigns Analyst will assist in the planning for integrated marketing campaigns that drive engagement across relevant digital channels including social, paid media and content.

Your key job responsibilities as the Marketing Campaigns Analyst in Cape Town will include :

  • Assist in evangelizing the campaign framework and planning cycles across stakeholders
  • Assist in developing bill of materials for integrated marketing campaigns
  • Collaborate on timelines for campaigns and under direction coordinate across project management, copy and design and digital teams
  • Give input to development of buyer personas and building customer journeys for global campaigns
  • Define marketing mix to support customer journey, including specific assets and asset types by funnel stage to drive demand gen at scale
  • Develop campaign input briefs that define campaign messaging, objectives and goals of campaigns
  • Research best practice examples of audience centric marketing which provides an improved and more relevant customer experience
  • Requirements for this Marketing Campaigns Analyst job in Cape Town :

  • Bachelor’s degree or equivalent education and relevant experience
  • 4+ years related experience
  • Well versed in computer applications such as Microsoft Word, Excel and PowerPoint
  • Great understanding basic marketing and digital marketing
  • Bilingual Fluent in English and another African language preferred
  • Licence and own car required
  • Apply
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