Senior Paid Search Strategist – Marketing and Communications
Initiate International
Cape Town
34d ago

An award-winning, full-service agency with endless opportunities have a great job opportunity for a Senior Paid Search Strategist to join their team in Cape Town .

If you’re passionate about all things digital, this job could be perfect for you!

Your key job responsibilities as the Senior Paid Search Strategist in Cape Town will include :

  • You will be responsible for managing PPC and paid social campaigns, assuring accurate budget management, optimizations, ad copy writing, campaign launch, and billing
  • Ensure that the delivery of search campaigns in terms of meeting performance goals and adhering to industry best-practice
  • Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan
  • Research and understand client business models, products / services, verticals, and competition
  • Proactively partake in internal meetings, helping to solve problems, and complete client deliverables
  • Assure analytics recommendations and analysis is executed within paid campaigns
  • Proactively contribute to a positive team atmosphere and company culture, and generally be a role model for the junior members of the team
  • Requirements for this Senior Paid Search Strategist job in Cape Town :

  • At least 3+ years of experience activating Paid Search and Social campaigns
  • Strong skills within Google AdWords, Bing Ads, and Facebook Ads Manager
  • Experience with Paid Search Platforms such as DoubleClick preferred, but not required
  • Google Certification (Fundamentals), Analytics and AdWords Certification required
  • Facebook Certification is a huge plus
  • Experience mentoring and fostering the development of junior staff
  • In-depth understanding of Paid Search and Social campaign management and optimization practices, and advanced tactics
  • Apply
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