Senior Retail Marketing Manager – Marketing and Communications
Initiate International
Cape Town
5d ago

A leading cosmetic group have a great job opportunity for a Retail Marketing Manager to join their team in Cape Town . You will be responsible for developing and executing brand retail marketing strategy.

If you are highly motivated and passionate about retail marketing, this job could be perfect for you!

Your key job responsibilities as the Retail Marketing Manager in Cape Town will include :

  • Shape and execute the retail marketing plan
  • Drive brand awareness across key retailers positioning the brand as a key partner to work with
  • Manage and provide direction to the FSS Retail manager to ensure strong execution of strategy in line with the Brand commercial objectives
  • Lead and Coordinate the creation and delivery of marketing materials and content for Retailers
  • Analytics : conduct competitors audits and benchmarking, trend tracking to identify risks and opportunities and shape retail marketing plans accordingly
  • Report on data and industry trends relating to retail categories
  • Set up best practice and reporting system in order to provide the business with a consolidated view of the retail marketing plans efficiencies and effectiveness
  • Drive retailer local content creation to overcome any gaps left by Global content or build on a local opportunity
  • Responsible for content planning and management of the Brand Editorial content calendar
  • Act as the Point of contact for Retail marketing direction working with key content stakeholders (Sales, Artistry and Development team, PR, etc.)
  • Track campaigns and content performance per door to create a framework highlighting best practices
  • Requirements for this Retail Marketing Manager job in Cape Town :

  • Relevant degree (Marketing, Communications, PR, Branding)
  • 6+ years’ experience in a similar role
  • Previous experience working as a retail marketing manager
  • Previous experience in Event and Visual Merchandising
  • Strong commercial outlook and an ability to drive revenue growth through marketing
  • Strong leadership experience
  • Highly motivated and passionate about retail marketing.
  • Solid understanding of analytics
  • Reporting and ownership of budget
  • Experience of global brands a huge advantage
  • Apply
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