This job description is a broad reflection of the role and does not attempt to capture all specifics of the position. There may be variations within the same roles due to seniority or regional differences.
MAIN PURPOSE OF THE ROLE
Responsible for planning, delivering, and monitoring the execution and impact of Through-The-Line Brand campaigns. The Brand Manager’s role is to support the Marketing Manager with Brand Communications, Strategy, Planning, and has responsibility for in market execution.
Support in the development and execution of category growth through execution of BTL and Digital marketing strategies aligned to Brand Plans and Trade Marketing plans.
Detailed, project management of key experiential campaign implementation in line with marketing objectives and create a culture of Excellence in Execution across channels.
MARKETING STRATEGY & PLANS
Develop with guidance of marketing manager, through the Line Execution Plans localised for the region in collaboration with cross functional teams and Markets.
Owns the monitoring, reporting and KPI’s for all activities aligned with marketing manager.
Be the quality enforcer for marketing and trade marketing initiatives by ensuring excellence in execution and adherence to brand guidelines.
Lead in the sharing of all brand and trade plans with all required stakeholders monthly or quarterly
Project manage key experiential activations, with clarity on timelines, budgets, and quality outputs for brand and trade activities.
Collaborate with market teams to deliver through Planning, Procurement, and Communications.
Provide monthly regional brand reporting on all activities across SCA.
Create and consolidate evaluation report and budget recon, and provide input to post review session.
Digital Champion for South Central Africa.
Lead the Digital Execution for social media through the community managers ensuring quality content & engagement of our Social Media platforms.
Key contact and be a catalyst to promote & drive uptake of our Social Media platforms.
Manage Social Media Community Managers in managing the evolution of our social media platforms based on key brand strategies.
Manage community managers to analyse trends, competition activities and share in monthly KPI reports.
Constantly seek innovative ways to engage key consumers and grow customer base through Social Media
3RD PARTIES & STAKEHOLDER MANAGEMENT
Support the Brand Ambassadors through :
Continuous training and education of core brands.
Manage and define all BA KPI’s to include bar staff training, consumer tastings and trade partner education.
Support in the activation of key projects lead by the Brand Ambassadors.
Manage 3rd party agencies and relationships.
Ensure all agencies are briefed appropriately on time with the right templates.
EXECUTION & TRADE MARKETING SUPPORT
Project manages timelines, budgets, and quality outputs for all campaign elements
Manage agency and 3rd party delivery on-time, within budget, and to correct quality
Collaborate with Planning, Procurement, Brand Communications, Events teams and Regions as appropriate
Ensure coordination of trade marketing efforts with SSA Central Marketing.
Creation of activation toolkits for on / off premise, consumer / trade programs
Event management and execution of all on / off premise consumer / trade events.
Manage all purchase invoicing and ensure relevant approvals before processing.
Monitor through finance team all PO’s, invoices and share weekly age analysis on payments.
Monitor expenditure versus budget on T&E (Company Credit Card), Stock Recons and allocated Budgets
Ensure all documentation for all activities i.e. Brand Activation Document signed off and approved.
Develop and sign-off all relevant contracts for trade and 3rd party agencies and adhere to all process governance requirements.
Develop and share Regional Events & promotions calendar with all relevant stakeholders
University Degree or relevant tertiary qualification
Experience / Preferred Background
Functional and Technical Competencies
Building and Maintaining Collaborative Relationships
Effective Decision Making
Assertive, people centric with a consultative and collaborative leadership style
Ability to take initiative and drive tasks to completion
Ability to work in a matrix team structure
Ability to manage multiple tasks and deadlines and prioritiz tasks.
Ability to manage up effectively, even managing above your line manager.
Good communication skills.
Resilient, flexible and adaptable