Brand Manager
Pernord Ricard
Gauteng, ZA
6d ago

Description

This job description is a broad reflection of the role and does not attempt to capture all specifics of the position. There may be variations within the same roles due to seniority or regional differences.

MAIN PURPOSE OF THE ROLE

Responsible for planning, delivering, and monitoring the execution and impact of Through-The-Line Brand campaigns. The Brand Manager’s role is to support the Marketing Manager with Brand Communications, Strategy, Planning, and has responsibility for in market execution.

Support in the development and execution of category growth through execution of BTL and Digital marketing strategies aligned to Brand Plans and Trade Marketing plans.

Detailed, project management of key experiential campaign implementation in line with marketing objectives and create a culture of Excellence in Execution across channels.

MARKETING STRATEGY & PLANS

Develop with guidance of marketing manager, through the Line Execution Plans localised for the region in collaboration with cross functional teams and Markets.

Owns the monitoring, reporting and KPI’s for all activities aligned with marketing manager.

Be the quality enforcer for marketing and trade marketing initiatives by ensuring excellence in execution and adherence to brand guidelines.

Lead in the sharing of all brand and trade plans with all required stakeholders monthly or quarterly

Project manage key experiential activations, with clarity on timelines, budgets, and quality outputs for brand and trade activities.

Collaborate with market teams to deliver through Planning, Procurement, and Communications.

Provide monthly regional brand reporting on all activities across SCA.

Create and consolidate evaluation report and budget recon, and provide input to post review session.

Digital Champion for South Central Africa.

Lead the Digital Execution for social media through the community managers ensuring quality content & engagement of our Social Media platforms.

Key contact and be a catalyst to promote & drive uptake of our Social Media platforms.

Manage Social Media Community Managers in managing the evolution of our social media platforms based on key brand strategies.

Manage community managers to analyse trends, competition activities and share in monthly KPI reports.

Constantly seek innovative ways to engage key consumers and grow customer base through Social Media

3RD PARTIES & STAKEHOLDER MANAGEMENT

Support the Brand Ambassadors through :

Continuous training and education of core brands.

Manage and define all BA KPI’s to include bar staff training, consumer tastings and trade partner education.

Support in the activation of key projects lead by the Brand Ambassadors.

Manage 3rd party agencies and relationships.

Ensure all agencies are briefed appropriately on time with the right templates.

  • Manage agency and 3rd party delivery on-time, within budget, and to correct quality.
  • EXECUTION & TRADE MARKETING SUPPORT

    Project manages timelines, budgets, and quality outputs for all campaign elements

    Manage agency and 3rd party delivery on-time, within budget, and to correct quality

    Collaborate with Planning, Procurement, Brand Communications, Events teams and Regions as appropriate

    Ensure coordination of trade marketing efforts with SSA Central Marketing.

    Creation of activation toolkits for on / off premise, consumer / trade programs

    Event management and execution of all on / off premise consumer / trade events.

    FINANCE

    Manage all purchase invoicing and ensure relevant approvals before processing.

    Monitor through finance team all PO’s, invoices and share weekly age analysis on payments.

    Monitor expenditure versus budget on T&E (Company Credit Card), Stock Recons and allocated Budgets

    Ensure all documentation for all activities i.e. Brand Activation Document signed off and approved.

    Develop and sign-off all relevant contracts for trade and 3rd party agencies and adhere to all process governance requirements.

    Develop and share Regional Events & promotions calendar with all relevant stakeholders

    Qualifications :

    University Degree or relevant tertiary qualification

    Experience / Preferred Background

  • Fluent in English, (Portuguese would be an advantage.)
  • Relevant degree in marketing / business.
  • 5-7 years consumer marketing experience in the FMCG experience beneficial.
  • Exposure and knowledge of Trade Marketing required.
  • Proven excellence in consumer-facing environment preferred
  • Functional and Technical Competencies

    Teamwork,

    Building and Maintaining Collaborative Relationships

    Behavioural Competencies

    Effective Decision Making

    Leadership Competencies

    Assertive, people centric with a consultative and collaborative leadership style

    Ability to take initiative and drive tasks to completion

    Ability to work in a matrix team structure

    Ability to manage multiple tasks and deadlines and prioritiz tasks.

    Ability to manage up effectively, even managing above your line manager.

    Good communication skills.

    Resilient, flexible and adaptable

    Travel

  • Yes, 25 % of the Time
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