A well-established brand with a global strategy, that prides itself on making people’s lives easier through frontier technology that creates enabling opportunities is looking for a Brand Manager Global, responsible for all areas of marketing and brand management of the Flash Portfolio in the UK, Ireland and Europe.
Relevant tertiary qualification will be an advantage
Minimum 5 years experience in Brand Management
Very strong background in Brand Management in a Marketing environment
Experience in remittance or international mobile top up, domestic, evouchers / gift cards
Understanding of international market UK, Ireland and Europe
Experience working in a similar role in Europe is a benefit
A European language is a benefit
Strong communication skills
Attention to detail
Time management to meet deadlines
Responsible for all areas of marketing and brand management of the global portfolio (including management of images / POS elements from suppliers and their products and networks for all countries and making sure correct version / sizes etc. are being used)
Negotiates with all partners that impact marketing of global portfolio.
Develops brand marketing plans for global.
Manage relationships with UK team and business stakeholders internally and externally
Manages implementation of marketing brand plans
Work closely with agency partners and third parties
Plans implementation including timelines, kpis, creative materials, media etc.
Ensure briefs are correctly adhered to and full briefs are provided to Traffic Manager / Creative department
Approval of creative materials for portfolio
Assists in design of retail packaging and POS as well as in store marketing campaigns
Manages all reporting and post campaign analysis
Submit updated summaries on brand exposure to business monthly
Track, measure and ensure optimization of campaigns
Responsible for briefing and ensuring deadlines are adhered to.
Track, measure and analyze all campaigns and projects
Use data insights / BI to correctly segment and target
Manage legal applications related to product portfolio
Market visits for insights to drive brand plans and POS