Account Executive
Ogilvy Public Relations
Johannesburg, GP
9d ago

Reports To :

Fast pace consumer brand experience essential.

Role

An account executive should be a capable communications and public relations professional able to handle a broad variety of tasks with increasing independence and sound judgment.

Concept

An account executive has the ability and experience to play a primary implementation role in client work. He / she must have basic public relations, writing, media, organisational, research and production skills, be able to handle direct client contact and have the potential to become a good programme developer, presenter and counsellor.

Account management

An account executive meets all responsibilities and expectations of an assistant account executive and :

  • Performs day-to-day account work which may include : drafting a wide range of written materials, coordinating events, maintaining client and media contact, managing projects performed with and by others and supervising more junior staff.
  • Is fully familiar with the team’s communications plans for accounts and understands and tracks clients’ businesses.
  • Acts as a liaison between client, outside suppliers (graphic designers, photographers, A / V houses, etc.) and, as appropriate, other internal and external audiences (e.
  • g., employees, media, interest groups).

  • Interacts with client contacts and others in a professional, positive and appropriate manner.
  • Is gaining knowledge of the full range of resources available throughout the company.
  • Is generally familiar with work of other account teams, other offices and operating units.
  • Pursues opportunities for enhancing involvement and contributions to the account, team and agency.
  • Professional skills

  • Implements events such as press conferences, media briefings, analyst meetings, media tours third party advocacy, etc.
  • Demonstrates competence at using internal and external research capabilities and in preparing analyses and proposals.
  • Has sound working knowledge of graphics, production and printing, video and broadcast, IT and emerging media.
  • Is building presentation skills.
  • Contributes to presentations using internal or external resources.
  • Balances work load and tasks, communicating effectively with team members to reliably implement assignments on budget and on deadline.
  • Exemplifies solid teamwork capabilities while beginning to build supervisory skills.
  • Begins to build and apply specialised expertise in particular subject or functional areas.
  • Executes media and advocacy relations activities and has working knowledge of media, advocates and their needs.
  • Financial / administrative

  • Routinely applies understanding of budget development and budget monitoring.
  • Contributes to budget development.
  • Understands and manages billing and activity reporting processes.
  • Completes timesheets daily and otherwise acts in accordance with company policies and procedures.
  • Manages time for optimum productivity and maximum billability.
  • Meets billability targets established for the account executive position.
  • Business development

  • Contributes to the development and presentation of new business programmes for potential and existing clients.
  • Is gaining ability to conceptualise programme strategies, elements and implementation tactics.
  • Supports opportunities to grow existing accounts or to pursue new business.
  • Contributes informed suggestions, as well as creative and effective answers to client issues and needs.
  • Initiative and general management

  • Is familiar with, and supports achievement of, the company’s vision and exemplifies the company’s values.
  • Demonstrates initiative in identifying and proposing enhanced ways to advance team, group, agency and client interests.
  • Operates with a high degree of independence, but knows when to rely on own judgment and when to seek advice of supervisor and other team members.
  • Applies sound judgment in anticipating and taking action to avoid many workplace and client issues and problems.
  • Recommends solutions when problems arise.
  • Assists peers in problem solving.
  • Uses talents of colleagues in own problem solving.
  • Proactively seeks and shares information with colleagues and clients.
  • Participates actively in team, staff and client meetings.
  • Displays work ethic and values of the firm in day-to-day behaviour.
  • Takes initiative in building skills and knowledge and otherwise increasing her / his value to the agency and to clients.
  • Increasingly demonstrates ability to manage agency and client resources : people, time and money.
  • Works with supervisor to identify and address training, education and skill-building needs
  • Continually seeks new ways to learn and improve.
  • Exhibits a sense of curiosity about client work and seeks more information and knowledge in response.
  • Apply
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