Accountability : Integration of Marketing Strategy
Work with appointedAgency partners to develop industry leading marketing campaigns
Accountability : Campaign proposition marketing execution
Execute 360 integratedmarketing campaigns that change consumer perception, improve consideration anddrive business outcomes.
Leverage and execute allRBB sponsorship properties to the agreed strategy, while driving synergies andintegration with the marketing and business objectives.
Activate all RBB andGroup sponsorship properties to drive business and consideration outcomes.
Develop and plan mediachannels strategies in order to deliver against campaign requirements.
Work with the Productand Channel marketing teams to assist with the successfully execution ofchannel marketing programs and relevant CVP launches to increase considerationand / or generate leads.
Role / Person Specification : Education and Experience Required
Relevantbusiness and marketing management degree (Preferred)
Five(5) years marketing management specialist experience
Two(2) years’ experience in a Financial Institution