Paid Digital Specialist – Marketing and Communications
Initiate International
Cape Town
2d ago

An emerging brand has an exciting job opportunity for a Paid Digital Specialist to join their team in Cape Town . The Paid Digital Specialist will manage the day to day demand generation efforts executed through digital media including but not limited to : PPC / Search Engine Marketing (Google AdWords) Paid Social (Facebook, LinkedIn, Instagram etc.

and Affiliate Marketing

Your key job responsibilities as the Paid Digital Specialist in Cape Town will include :

  • Manage day-to-day performance cross multiple search engines (Google, Bing / Yahoo), paid social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.
  • and affiliate including monitoring account and campaign performance, troubleshooting issues and identifying new opportunities

  • Responsible for campaign set up, execution, budget management, optimization, and reporting / analytics of campaigns
  • Perform audience and keyword research to develop new campaign initiatives for paid media programs
  • Manage programs to budget and cost per lead forecasts
  • Use 3rd party tools to optimize campaigns (Google Analytics, Salesforce CRM, etc.)
  • Use data and insights to inform decisions and present to cross functional team
  • Analyze key performance data (top of funnel to bottom) within managed PPC channels
  • Manage external vendor relationships
  • Requirements for this Paid Digital Specialist job in Cape Town :

  • 1-3 years of direct-response media management experience
  • Google Certified
  • Understanding of how to develop and execute media strategies across paid digital media channels
  • Familiarity with direct management of PPC channels (Facebook, LinkedIn, AdWords)
  • Familiarity with how digital ads are served and conversion tracking processes using pixels, URL parameters, etc.
  • Digital and ecommerce knowledge in direct to consumer model
  • Familiar with consumer data and segmentation
  • Detailed knowledge about granular account optimization in line with KPIs (experience with localized campaign strategy is a plus)
  • Passionate about all thing digital and a proactive learner
  • Apply
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