To create clear yet engaging and informative copy / content that captures our audiences.
Responsibilities (include but are not limited to) :
Develop and execute outstanding work across ATL / BTL.
Understand the client’s strategy and business context, and always aim to do work that performs.
Work closely with a the creative team (i.e. Art Director) to generate creative ideas and concepts to fulfil the client’s brief
Produce the words of sketches, storyboards, roughs or scamps’ to communicate ideas to the client
Work closely and in co-operation with strategic planning and client service department under the direction of the Creative Director
Present concepts and ideas to the Creative Director (and Account Management) and to client when requested
Build a strongly collaborative relationship with the broader team, partners and clients
Timeous execution of work as scheduled by the traffic manager to ensure deadlines are met
Check all the content to ensure it retains the highest standard
Able to work on several campaigns at once
Cast actors for TV and Radio , and listen to voice overs.
Contribute to proactivity and innovative thinking on brands
Assist with pitches, awards and new business presentations as required
Keep abreast of consumer conversations that are trending
Keep abreast with industry trends and standards in order to ensure work is always fresh, world-class and original
Publics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan.
All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmative action candidates or designated groups.
Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.
Requirements / Experience / Skills
A tertiary qualification in Copywriting or Advertising
At least 4 years experience as a Copywriter with 1 year being a MW - Snr Copywriter in an Advertising Agency
Proficient in MS Office (Word / PowerPoint etc.)
Proficient in using Apple products (i.e. Max)
TTL & Digital experience are essential
A good command of the English language (both verbal and written)Afrikaans and isiXhosa will be advantageous
Strong organizational and time management skills
Strong multitasking skills (ability to work on more than one campaign at a time)
Strong presentation skills
Strong in-depth knowledge and experience in developing and building brands
A concise eye-catching portfolio (behance / wixsite) that demonstrates finely honed copy for radio, TVC, print, digital etc.
Ability to work within a team as well as independently
Ability to remain calm in a highly pressurised environment
Ability to accept constructive feedback and learn from it
Out of the box" creative thinking
Solution and deadline driven
Meticulous with attention to detail
Other : Flexible to work overtime (if and when required)Comfortable to work on alcohol brands (if and when required)Comfortable to work on-site (if and when required)