Function Related Activities / Key Responsibilities :
Lead, design and implement integrated short and mid-term strategies for Digital Customers / Food aggregators in the Operating Unit to accelerate customer-back, consumer-centric programing and thus accelerate incidence-, Net Sales Revenue- and Margin growth with these Customers by bringing in the voice of the customer into our The Coca Cola Company program design early and thus maximize relevance and execution at the Point of Purchase.
Key Objective is to accelerate our basket- and purchase incidence with customers in these channels and accelerate sustainable topline Net Sales Revenue - and Margin growth
Key Deliverables are : Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activation that ties in with our customers’ activation cycles, briefing marketing accordingly for communications requirements and in outlet experiential requirements, as well as aligning execution requirements with Point of Sales lead, country operations and bottler(s).
Partner with Operating Unit category leads to align - occasion-centric on key categories & activation to deploy with digital customers / platforms / food aggregators and enable integrated through the line approaches while including experiential marketing
Ownership of channel and customer metrics and analyses as well as agreement compliance, channel coherency and advanced analytic based approaches for leading edge category planning and customer negotiation
Eventually also manage international accounts
Education Requirements :
Related Work Experience :
10+ years of leadership experience in customer, commercial, operational marketing.
Strong planning and collaboration skills
Strong customer understanding from an execution perspective
Ability to think from planning to execution and solid system commercial and brand management
Desirable to have candidates with Bottler experience
Functional Skills :
Channel - / Shoppers Marketing
RGM incl Segmentation & Occasion, Brand, Package, Price and Channel
System and Customer Economics
What We Can Do for You :
You will be part of the Africa Customer & Commercial team where teams are the new heroes and our leaders are inclusive orchestrators.
Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will :
Make our CULTURE Code inevitable
Build winning CAPABILITIES
Change the DNA of our organization to becoming ADAPTABLE
We are doing our best to create a seamless candidate experience for you as you apply for roles within the company. Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview.
We appreciate your patience.
Our Purpose and Growth Culture :
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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