Creative Content Manager South Africa & SSA
Corby
Johannesburg
6d ago

The Absolut Company is part of the Pernod Ricard Group and consists of 500 talented employees from all over the world. The Absolut Company is responsible for the global production, Innovation, Strategic Marketing of Absolut Vodka, Malibu and Kahlúa.

At The Absolut Company, we offer you a position in our fun, high-performing team that loves what we do. You will be part of a global organization, working with iconic brands in a world-class learning environment.

We are a proud company with a genuine Passion for progression and company values; We are TAC - Together Audacious Committed.

Absoluts legacy of diversity, creativity and cultural provocation has made it truly iconic. Over the years, it has been reinterpreted to the extent that its status has been challenged.

It is clear that the brand and the business needs to create more impact, to be more relevant to the legal drinking age generations than ever before.

So, the expectations especially for this position, as it will lead a creative brand into more creative and disruptive space are extremely high.

The Marketing Manager, Creative Content for SA is a new position, and it’s the first time Pernod Ricard SA will have a specialist Creative function within its structure.

Professionalism, maturity, experience and diplomacy skills are necessary to understand and align with the extended organization is an imperative.

In general, the Creative Content function now has much more responsibility, as the position now bridges two critical competencies, in order to improve integration Communications and Digital Content.

Beyond integration specifically, the secondary purpose of this role is to increase the creative height across its key consumer connections, and by doing so, maximize the impact the brand will have with consumers in SA.

With this desired effect, it will also bring visibility and celebration by winning awards in the creative industry like it had 30 years ago.

The third is to work closely with the Head of Brand Creative - EMEA, LATAM & GTR in supporting the Global Team in Stockholm gather the right consumer insights and communications planning processes for the SA Market.

This is done to ensure that the global team is considerate of the local Market dynamics when driving Global Brand and Product storytelling.

This will allow the SA team to focus mainly on the amplification of the assets created by the global team.

If there are unique opportunities, agreed to and aligned at the Global level, the SA Market team can move forward with origination (concept through execution).

Importantly, there will likely be opportunities for the Marketing Manager - Creative Content Absolut to drive Global initiatives this will be based on workload, interest, competencies, resource.

Finally, while the direct line reporting is to the Head of Brand Creative, EMEA, LATAM & GTR, the Marketing Manager, Creative Content Absolut will have a dotted line into the Pernod Ricard SA Marketing Director, to ensure the consumer insight, strategy, concepts and executions, deliver on the specific brand and business objectives.

Accountabilities / Responsibilities

Work with the Head of Brand Creative - Absolut in bringing to life the Global Brand Strategy in South Africa and SSA.

Ensure consumer trends and insights for South Africa are captured by the Global Team in Stockholm.

Work closely with SA market Co and line manager to develop the following :

  • Communications Planning for South Africa and SSA,
  • Content Strategy for South Africa and SSA,
  • Creative Concept for South Africa and SSA,
  • Creative Executions including image assets for Channel for South Africa and SSA.
  • Drive creative and strategic Leadership from vision to creative partners across the SA Market Co organization, and support them in the following :

  • FY Brand Plan and Strategy,
  • FY Budgeting and Resource,
  • Provide Pernod Ricard South Africa and SSA with visibility on Global Communications Strategies, Concepts, Executions,
  • Lead amplification of Absolut Global assets in South Africa and SSA,
  • Drive from concept to execution for South Africa and SSA lead creative campaigns,
  • Define with the Business Acceleration team in Stockholm to identify unique Brand and Commercial opportunities, when and if necessary.
  • Work with line manager, to include Market Scopes of Work within the Global agency retainers. Participate in the following discussions :

  • Annual Fee negotiation (new scope including Market needs),
  • Ongoing project management, including budget tracking,
  • End of year performance assessment.
  • Work with the Global In-House Studio Manager to define a scope of work, if needed :

  • From ATL to BTL, ensure visibility on the FY initiatives that will allow us to act nimbly and effectively for the appropriate projects for the Market.
  • Support Pernod Ricard South Africa and SSA on content within and beyond the brand campaign, when and if necessary.
  • Ensure internal visibility of the creative content within Pernod Ricard from myPortal, to leadership support of key initiatives.

    Job Requirements

    Academic (Qualifications) & Professional experience required :

  • University degree in business / marketing.
  • Minimum 12 years marketing experience within globally managed business from major FMCG companies, spirits, car industry, luxury goods or leading global brands such as Nike, Apple, Google.
  • Digital or Advertising agency experience is mandatory, as an Account leader.
  • International experience highly desirable.
  • Must be fluent in English.
  • Functional Competencies

  • Creativity
  • Writing Creative Briefs
  • Creative Production (Traditional and Digital)
  • Digital Media Proficiency
  • Comprehension of youth culture, including an understanding of tribes from Street to Music, etc. and the aesthetics popular with these subcultures
  • Agency / Partner Management
  • Business Intelligence
  • Project Management
  • Understanding of Events / Experiences
  • Leadership Attributes & Competencies

  • Strategic Mindset
  • Cultivates Innovation
  • Tech Savvy
  • Collaborates
  • Courage
  • Customer Focus
  • Job Posting End Date :

    Target Hire Date : 2020-10-01-07 : 00

    2020-10-01-07 : 00

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