Head of Marketing Strategy and Analytics
PNet (Pty) Ltd
Johannesburg, ZA
6d ago

Description

Key Responsibilities include :

  • Drive improved revenues, deposits, net contribution, activity and promotions by leading the technical channels, smart segmentation and paying careful attention to player indicators
  • Actively monitor reports, analyse, and drive daily, weekly and monthly reporting on key active metrics, fluctuations up and down, anomalies and trends to identify key opportunities for growth with a strong focus on bench-mark comparisons
  • Conceptualisation and execution of innovative, profitable and engaging promotions based on knowledge gained from internal analysis, competitor analysis, industry experience and online research.
  • Insist on timeous and error-free execution of these promotional projects

  • Manage team to drive motivation and overall delivery output. Create a fair and happy working environment. Continually assess staff performance.
  • Continually provide staff with feedback on their performance

  • Play a key role in motivating the rest of the team. Proactively goes out of their way to give help and support to other team members.
  • Always able to see and understand the wider team perspective. Is viewed by other team members as a role model for excellent team work.

    Supports the development of their team colleagues

  • Demonstrates a can do attitude. Consistently overachieves targets. Manages multiple tasks simultaneously Requests challenging assignments.
  • Encourages and supports others towards superior performance. Always seeking new business opportunities and growth

  • Is proactive in anticipating customer needs and expectations. Actively seeks additional skills to fulfil customer needs.
  • Mobilizes all relevant internal resources to meet customer needs. Constantly strives for improvements in player offerings.

    Creates every opportunity to gather information about player personas and opportunity segments

    Essential Criteria :

  • Must be mathematically inclined, strategic, logical, analytical with a drive to increase customer value and grow bottom line
  • A degree in finance, accounting, entrepreneurial, science or statistics is required
  • Ability to apply findings to marketing campaigns is a must
  • Must have high attention to detail and be strong technically
  • Must have management skills and 5 years’ relevant experience
  • Apply
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