Corporate Marketing Manager
HR Genie
Durban, South Africa
2d ago
source : Job Placements

Our client, a forward-looking innovator, and the manufacturer is currently looking for a Corporate Marketing Manager.

  • Duties and Responsibilities ;
  • The Corporate Marketing Manager will lead the development and drive the implementation of an integrated marketing and communications program that addresses the needs of diverse audiences, both internal and external.
  • Strategy development and planning : Work closely with the Head of Marketing to translate the business strategy and objectives into a sound, measurable, and creative corporate marketing communications plan.
  • Brand positioning and proposition development : Ensure that the business is optimally positioned to be brand of choice and translate our brand position into a meaningful proposition.
  • Custodian of the brand : The Corporate Marketing Manager embraces the brand to ensure consistent and positive profiling of the business across channels.
  • This entails working with a diverse set of stakeholders from media to industry associations to influencers and government to ensure that we are positioned as a credible thought leader.

  • Demand generation : Collaborate with the brand marketing and sales teams to develop group-led demand generation campaigns with measurable impact.
  • Ensure that campaigns are aligned to and optimized for the different stages of the customer buying journey.

  • Customer / channel marketing : Selling via an indirect channel, distributors form a critical component of our business.
  • Develop and own a comprehensive customer / channel marketing program to ensure that customers are informed, educated, and engaged.

    This includes oversight and coordination of the distributor co-marketing

    program.

  • End-user marketing : Utilize and optimize the full spectrum of available tactics (including events and trade shows, digital and PR) to maintain end-user awareness, educate and drive demand.
  • Internal communications : Collaborate with Human Resources to develop a considered
  • an internal communications plan that cascades our business vision, performance, updates, and developments to a diverse and geographically distributed workforce.

  • Implementation / execution : This role is both hands-on and strategic and requires close
  • collaboration with internal teams as well as external agency partners to ensure the flawless execution of marketing plans.

  • Marketing finance management : As a budget owner, you will be required to meet KPIs such as budget utilization, cost control, supplier spend, and return on investment.
  • KEY SKILLS

  • Commercially astute, analytical, and experienced in a range of traditional and digital
  • marketing tactics.

  • Solid understanding B2B marketing principles.
  • Excellent communicator : You will represent our business to the highest standards through your interpersonal engagements (you are a consummate professional) as well as your work (your attention to detail is meticulous).
  • Self-starter : You are accountable, manage your own outputs, and can work independently or as part of a team.
  • Problem solver, dealmaker, and negotiator. You can think on your feet and change your approach mid-air if required.
  • Delivery-focused : Youre never too busy thinking only about "big ideas", you also implement them, to the highest standards.
  • Hungry to learn : We support a culture of continuous learning and development encourage all team members to own, map, and manage their career development paths.
  • QUALIFICTIONS

  • Minimum 12 years experience working in a corporate or agency environment. B2B experience is essential.
  • Proven track record in developing and implementing B2B & corporate marketing
  • communication plans that utilize a broad marketing mix and cater to diverse audience groups.

  • Tertiary qualification in business, communications, or marketing.
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