Our client, a forward-looking innovator, and the manufacturer is currently looking for a Corporate Marketing Manager.
Duties and Responsibilities ;
The Corporate Marketing Manager will lead the development and drive the implementation of an integrated marketing and communications program that addresses the needs of diverse audiences, both internal and external.
Strategy development and planning : Work closely with the Head of Marketing to translate the business strategy and objectives into a sound, measurable, and creative corporate marketing communications plan.
Brand positioning and proposition development : Ensure that the business is optimally positioned to be brand of choice and translate our brand position into a meaningful proposition.
Custodian of the brand : The Corporate Marketing Manager embraces the brand to ensure consistent and positive profiling of the business across channels.
This entails working with a diverse set of stakeholders from media to industry associations to influencers and government to ensure that we are positioned as a credible thought leader.
Demand generation : Collaborate with the brand marketing and sales teams to develop group-led demand generation campaigns with measurable impact.
Ensure that campaigns are aligned to and optimized for the different stages of the customer buying journey.
Customer / channel marketing : Selling via an indirect channel, distributors form a critical component of our business.
Develop and own a comprehensive customer / channel marketing program to ensure that customers are informed, educated, and engaged.
This includes oversight and coordination of the distributor co-marketing
End-user marketing : Utilize and optimize the full spectrum of available tactics (including events and trade shows, digital and PR) to maintain end-user awareness, educate and drive demand.
Internal communications : Collaborate with Human Resources to develop a considered
an internal communications plan that cascades our business vision, performance, updates, and developments to a diverse and geographically distributed workforce.
Implementation / execution : This role is both hands-on and strategic and requires close
collaboration with internal teams as well as external agency partners to ensure the flawless execution of marketing plans.
Marketing finance management : As a budget owner, you will be required to meet KPIs such as budget utilization, cost control, supplier spend, and return on investment.
Commercially astute, analytical, and experienced in a range of traditional and digital
Solid understanding B2B marketing principles.
Excellent communicator : You will represent our business to the highest standards through your interpersonal engagements (you are a consummate professional) as well as your work (your attention to detail is meticulous).
Self-starter : You are accountable, manage your own outputs, and can work independently or as part of a team.
Problem solver, dealmaker, and negotiator. You can think on your feet and change your approach mid-air if required.
Delivery-focused : Youre never too busy thinking only about "big ideas", you also implement them, to the highest standards.
Hungry to learn : We support a culture of continuous learning and development encourage all team members to own, map, and manage their career development paths.
Minimum 12 years experience working in a corporate or agency environment. B2B experience is essential.
Proven track record in developing and implementing B2B & corporate marketing
communication plans that utilize a broad marketing mix and cater to diverse audience groups.
Tertiary qualification in business, communications, or marketing.