Chief Brand Officer
The Unlimited Group (Pty) Ltd
South Africa
6d ago

Company : The Unlimited

Position : Chief Brand Officer

Department : Marketing

Location : Hillcrest, Durban

Direct reports : Key Responsibilities :

Key Responsibilities :

  • Develop and implement a Brand and Media Strategy
  • Conduct campaign and media research for inclusion in Brand Strategy
  • Manage Television and Radio production partners in respect of performance and relationships
  • Alignment of Media Strategy with the Group Operational Initiatives
  • Work closely with the Company's Sales, Customer, Cellular and Product Teams enabling them to meet the commercial objectives by providing them with appropriate content, tools and material.
  • Develop and recommend product position in terms of media effectiveness to produce the highest possible long-term market share
  • Establish and maintain a consistent brand image throughout all campaigns and media events
  • Manage the interdependency between media strategy and social media presence, in order to improve brand reputation and recognition
  • Undertake continuous analysis of the competitor environment
  • Establish and maintain relationships with industry influencers and key strategic partners
  • Knowledge, Experience & Skills :

  • Bachelors or Master's degree in Marketing or Media
  • Proven track record of success in Television and Radio production and Marketing
  • At least 10 years in Media Strategy and Planning
  • Up to speed with current Marketing techniques and best practices
  • Customer-oriented approach and aptitude
  • Experienced Director for flighting Television Commercials
  • Ability to critique an advert strategically and not emotionally in a Creative Review
  • Good understanding of Media
  • Must have a Fundamental Knowledge of Media- Television being number one
  • Possess Product Launching Knowledge
  • Personal Characteristics :

  • Forward thinking and commercially focused.
  • Inspiring Leadership style balanced by strategic skills and strong †people' power.
  • Well rounded, resilient and self-aware individual who is open to change and personal development.
  • Entrepreneurial, free-thinker who challenges the status quo and pushes boundaries.
  • Must have the capacity to grow their strategic ability
  • Confident - someone who is able to hold their own with shareholders and be resilient in a demanding environment.
  • Hands-on approach.
  • Self-motivated.
  • Are ready to make inroads into your career and join a unique company that offers opportunities for personal and professional growth beyond your wildest expectations?

    Should you not hear from us within 10 working days, please consider your application as unsuccessful.

    Apply
    Add to favorites
    Remove from favorites
    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form