Company : The Unlimited
Position : Chief Brand Officer
Department : Marketing
Location : Hillcrest, Durban
Direct reports : Key Responsibilities :
Key Responsibilities :
Develop and implement a Brand and Media Strategy
Conduct campaign and media research for inclusion in Brand Strategy
Manage Television and Radio production partners in respect of performance and relationships
Alignment of Media Strategy with the Group Operational Initiatives
Work closely with the Company's Sales, Customer, Cellular and Product Teams enabling them to meet the commercial objectives by providing them with appropriate content, tools and material.
Develop and recommend product position in terms of media effectiveness to produce the highest possible long-term market share
Establish and maintain a consistent brand image throughout all campaigns and media events
Manage the interdependency between media strategy and social media presence, in order to improve brand reputation and recognition
Undertake continuous analysis of the competitor environment
Establish and maintain relationships with industry influencers and key strategic partners
Knowledge, Experience & Skills :
Bachelors or Master's degree in Marketing or Media
Proven track record of success in Television and Radio production and Marketing
At least 10 years in Media Strategy and Planning
Up to speed with current Marketing techniques and best practices
Customer-oriented approach and aptitude
Experienced Director for flighting Television Commercials
Ability to critique an advert strategically and not emotionally in a Creative Review
Good understanding of Media
Must have a Fundamental Knowledge of Media- Television being number one
Possess Product Launching Knowledge
Personal Characteristics :
Forward thinking and commercially focused.
Inspiring Leadership style balanced by strategic skills and strong â€ people' power.
Well rounded, resilient and self-aware individual who is open to change and personal development.
Entrepreneurial, free-thinker who challenges the status quo and pushes boundaries.
Must have the capacity to grow their strategic ability
Confident - someone who is able to hold their own with shareholders and be resilient in a demanding environment.
Are ready to make inroads into your career and join a unique company that offers opportunities for personal and professional growth beyond your wildest expectations?
Should you not hear from us within 10 working days, please consider your application as unsuccessful.