Chief Brand Officer
The Unlimited Group (Pty) Ltd
South Africa
6d ago

Company : The Unlimited

Position : Chief Brand Officer

Department : Marketing

Location : Hillcrest, Durban

Direct reports : Key Responsibilities :

Key Responsibilities :

  • Develop and implement a Brand and Media Strategy
  • Conduct campaign and media research for inclusion in Brand Strategy
  • Manage Television and Radio production partners in respect of performance and relationships
  • Alignment of Media Strategy with the Group Operational Initiatives
  • Work closely with the Company's Sales, Customer, Cellular and Product Teams enabling them to meet the commercial objectives by providing them with appropriate content, tools and material.
  • Develop and recommend product position in terms of media effectiveness to produce the highest possible long-term market share
  • Establish and maintain a consistent brand image throughout all campaigns and media events
  • Manage the interdependency between media strategy and social media presence, in order to improve brand reputation and recognition
  • Undertake continuous analysis of the competitor environment
  • Establish and maintain relationships with industry influencers and key strategic partners
  • Knowledge, Experience & Skills :

  • Bachelors or Master's degree in Marketing or Media
  • Proven track record of success in Television and Radio production and Marketing
  • At least 10 years in Media Strategy and Planning
  • Up to speed with current Marketing techniques and best practices
  • Customer-oriented approach and aptitude
  • Experienced Director for flighting Television Commercials
  • Ability to critique an advert strategically and not emotionally in a Creative Review
  • Good understanding of Media
  • Must have a Fundamental Knowledge of Media- Television being number one
  • Possess Product Launching Knowledge
  • Personal Characteristics :

  • Forward thinking and commercially focused.
  • Inspiring Leadership style balanced by strategic skills and strong †people' power.
  • Well rounded, resilient and self-aware individual who is open to change and personal development.
  • Entrepreneurial, free-thinker who challenges the status quo and pushes boundaries.
  • Must have the capacity to grow their strategic ability
  • Confident - someone who is able to hold their own with shareholders and be resilient in a demanding environment.
  • Hands-on approach.
  • Self-motivated.
  • Are ready to make inroads into your career and join a unique company that offers opportunities for personal and professional growth beyond your wildest expectations?

    Should you not hear from us within 10 working days, please consider your application as unsuccessful.

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