Primary Research & Media Analyst
Publicis Groupe
Sandton, GP, za
3d ago

The Researcher & Media Analyst is expected to be data driven and insights lead.

This role demands bravery, presence and the skills to make a meaningful impact. Never just taking and executing orders, they are expected to direct, inspire and add value at every turn.

Understanding the impact you have on the businesses outcomes of our clients, brings with it a high level of accountability and responsibility.

Collaboration, a willingness to teach others and a real desire to push the boundaries with the client and the team is essential.

Some working outside the traditional nine-to-five may be necessary.

The Job Purpose :

  • To be accountable for the successful delivery of primary and subscribed research reports and presentations that successfully deliver against client and strategy briefs.
  • To deeply understand the market, audiences and segments (Humans) that will unlock market growth and opportunity
  • To inspires great strategic work (media & communication)
  • To demonstrate real passion, care and vision for the brands you work on.
  • To produce award-winning entries that deliver results internally and externally.
  • Together with the team, successfully meet our client’s KPI’s and the commercial targets.
  • Feed into and respond to regional and global research and insights requests.
  • To grow the data-lead reputation of the agency through research and media analytics
  • What you can expect in an average week :

    You will be involved with a strategists and clients simultaneously, and it will be important that you develop a good understanding and identify specific business needs for each one.

    Your average week may include :

    Media Analytics

  • Produce and present competitive advertising expenditure reports, analyses and reviews
  • Produce and present audience / market insights reports for customers / consumers in South Africa and Africa media landscape documents - category or market trends brand specific consumer / audience profiles & trends.
  • Produce and present audience tracking reports and analyses
  • Produce and present media inflation reports and presentations
  • Responded to global data, reports and insight queries for central services
  • Produce and manage live dashboards / reports in Google Studio or any other preferred Publicis Groupe platform you are trained on
  • Work with the Data Sciences team to build and maintain live dashboards
  • Input into POV’s - Points of View documents, including, but not limited to various landscape documents in South Africa and Africa, on eCommerce, social media, media inflation, channel specific or other required at the time.
  • Share skills and knowledge with your teams, strategists and junior colleagues
  • Source insightful and useful information that would benefit not only media, but all the Publicis Groupe companies. Readily share this information though the Lion Library on Teams, via email and the Cognition WhatsApp group.
  • Primary Research

  • Research Design and management
  • o Receiving and processing client briefs

    o Scoping and costing projects

    o Developing questionnaires and achieving client objectives

    o Survey administration and execution

    o General project management

  • Report preparation and presentation
  • o Data interpretation and report writing

    o Identification and interpretation of insights

    o Document finalization and quality control

    o Present reports

  • Panel Management Support
  • o Panel data cleaning

    o Respondent communication

    o Respondent pay-outs

    New Business Development

  • Support business pitches with research and insights requests
  • Actively seek opportunities to cross-sell research and analytics products within the Publicis group of agencies and attract new clients external to the existing group.
  • Qualifications and Languages :

  • English fluency and language skills for effective business writing
  • A qualification in communications, research, analytics, data visualization or media management.
  • Experience :

  • Must have at least 3 years of experience in media analytics or primary researcher
  • Most suitable candidates will have skills in both primary research and media analytics.
  • Hard Skills :

  • Numerically strong and analytically able
  • Hungry to learn and grow
  • English fluency and language skills for effective business writing
  • Strong communicator with effective interpersonal relationships across team and clients
  • Strong presentation skills
  • Advanced software skills including; Microsoft Word, best-in-class PowerPoint, Excel, Outlook and web-based applications.
  • Must be able to cross-tabulate data Telmar Survey Time, TGI Choices, GWI online or other.
  • Able to analyze large volumes of data in excel
  • Is efficient at planning workload and tackles multiple projects in an organised fashion
  • Soft Skills

  • Is open to constructive feedback and challenges accordingly.
  • Is effective at building relationships and working as a team
  • Shows leadership and decision-making ability
  • Manages change well adapts and remains flexible to business priorities
  • Ability to collaborate without ego as well as work effectively independently
  • Is willing to transfer skills and share knowledge openly
  • Ability to self-start and self-manage
  • Qualifications

    Qualifications and Languages :

  • English fluency and language skills for effective business writing
  • A qualification in communications, research, analytics, data visualization or media management.
  • Experience :

  • Must have at least 3 years of experience in media analytics or primary researcher
  • Most suitable candidates will have skills in both primary research and media analytics.
  • Hard Skills :

  • Numerically strong and analytically able
  • Hungry to learn and grow
  • English fluency and language skills for effective business writing
  • Strong communicator with effective interpersonal relationships across team and clients
  • Strong presentation skills
  • Advanced software skills including; Microsoft Word, best-in-class PowerPoint, Excel, Outlook and web-based applications.
  • Must be able to cross-tabulate data Telmar Survey Time, TGI Choices, GWI online or other.
  • Able to analyze large volumes of data in excel
  • Is efficient at planning workload and tackles multiple projects in an organised fashion
  • Soft Skills

  • Is open to constructive feedback and challenges accordingly.
  • Is effective at building relationships and working as a team
  • Shows leadership and decision-making ability
  • Manages change well adapts and remains flexible to business priorities
  • Ability to collaborate without ego as well as work effectively independently
  • Is willing to transfer skills and share knowledge openly
  • Ability to self-start and self-manage
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