Mr D Food is looking for a highly talented CRM Manager to join our team in Cape Town.
We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us.
We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.
This position reports to the Head of Marketing Mr D Food
Your responsibilities will include :
Develop and execute the CRM plan to deliver on both the marketing strategy as well as overall Mr D Food business plan
Analyse data to derive insights into the customer base and formulate communication plans to drive desired behaviour. This includes but may not be limited to : Working with the Performance Marketing Team to drive downloads and registration of the appIdentifying channels and key marketing messages to encourage 1st and repeat orders and prevent dormancyWorking with the brand team to encourage purchasing behaviour to maximise lifetime value of customers
Segmentation and management of the customer database to ensure the correct targeting and communication
Map out the customer journey along with key communication channels, messaging and desired outcome
Manage the CRM team, CRM channels (mail and push notification) and CRM budget
Ensure that all communication is correct and send on time
Reporting on performance of communication with the intention of optimising communication and customer behaviour
Develop test strategies and use the derived insights to develop more effective ways of communicating with customers
Manage all CRM platforms effectively along with input and support from IT.
Review current and research new ways of communicating to customers
Ensure that all CRM touchpoints contribute to a consistent and positive brand image and experience
Support other customer facing departments with guidelines on customer engagement
Skills & Attributes required :
An appreciation and passion for memorable customer engagement
A solid understanding of CRM across various touchpoints
A keen interest in data and its ability to inform strategies and plans
Outstanding numeric and analytical skills
Experience in marketing and communication.
Solutions-oriented, can-do attitude and high energy.
Highly organized and efficient, whilst being flexible and versatile.
An enthusiasm for, and an understanding of e-commerce.
Exceptional English writing skills, with strong attention to detail.
Tech savvy with an inquisitive mind.
The appetite for being involved in a startup environment
Meticulous attention to detail
Confident, with very strong interpersonal & communication skills and a proven ability
To build productive relationships quickly
A relevant tertiary education
5 years experience within CRM
Experience within e-commerce and / or a digital company
The Environment :
takealot.com employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.
com being the leading e-commerce company in Africa.
We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback / new ideas on where we can improve.
We are short on ego and high on output.
We are doers and not only thinkers, it's all in the execution after all.
We love what we do and what we are creating.
We seek to Employ an Extra Ordinary Mind who :
is respectful but forthright
is an expert at doing, who can not only design but also execute
is analytical, able to use data to make decisions
is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours)
is passionate about the potential of e-commerce and delivering a world-class customer experience
is entrepreneurial , thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
is business SMART. Able to think about problems from a business perspective using technical and product input;
is curious and challenge the status quo
is innovative and enjoys iteration
will be at the cutting edge of developing new concepts for takealot.com
thinks like an owner of the business
is SMART, has INTEGRITY and is HARD WORKING
If you meet the above you are an Extraordinary Mind so come and join us!
Takealot is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply.