Marketing Director - Wine
DGB (Pty) Ltd
Cape Town, Franschhoek, SA
2d ago
source : Biz Community

Job description

DGB is one of South Africa’s largest independent wine and spirit producers and distributors. We are on the lookout for a highly dedicated individual to be part of our winning team as Wine Marketing Director.

COMPANY OVERVIEW

DGB’s true roots extend over 300 years when winemaking began at the Boschendal and Bellingham farms in the Cape Winelands.

DGB (Pty) Ltd was formally established in 1990, which led to a number of further acquisitions with Boschendal in 2005, Franschhoek Cellars in 2008, Brampton Wines in 2010 and Fryers Cove in 2020.

Our vision is to grow our position as a leading South African wine producer, both locally and abroad. In line with our people development values, DGB always aims to promote from within, whenever possible.

More information can be found at www.dgb.co.za /

The Marketing Director, holds the ultimate responsibility for the Company’s wine marketing activities, overseeing the development and implementation of strategic and tactical marketing plans designed to capitilise on market opportunities within the local and international wine market, speci?

cally focused on the premium category.

The Marketing Director will lead a creative, integrated, multi-channel marketing department, to build brand awareness and reputation, while measured against volume and revenue growth, pro?

tability, market share gains and the return on marketing programs. The Marketing Director will work hand in glove with all executive teams, winemakers and sales executives.

The position is based at Boschendal, in the beautiful Franschhoek Valley. Local and international travel will be a requirement.

Company Description

Today, DGB is one of South Africa’s largest independent wine and spirit producers and distributors, also representing some other carefully selected, highly regarded local and international brands.

Education - Degree / diploma.

Technical - Extensive wine knowledge*, preferably supported by relevant, recognised wine and or spirits quali?cations.

  • note that the application process may include a practical assessment
  • Required Minimum Work Experience - At least 10+ years in FMCG Marketing, Production and or Technical roles, to include 5 years of Senior management experience, with a minimum of 5 years having been spent in the Wine industry.

    Role Outputs

  • Development of brand marketing strategy and planning for trade promotion that aligns with required objectives relating to targeted brand marketing mix by channel.
  • Speci?c attention to be given to premium brands to cultivate attributes of authenticity and prestige, supported by excellent quality wines to remain ahead of ones peer group;
  • Ensure all plans serve to differentiate each brand, strengthen consumer awareness and engagement, comprehensively incorporating the digital media strategy;
  • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations;
  • recommending options and courses of action; implementing directives;
  • Developing, supervising and improving procedures to link entire marketing activities with sales team activities.
  • KEY JOB REQUIREMENTS

  • In?uencing Cellar door activity and character to be congruent with brand proposition;
  • Coordinating planning and implementation for trade promotional plans with Sales Director / Managers, Brand Managers and main customers of all in store activities, including point of sale materials and promotions;
  • Supporting local and international teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product bene?
  • ts and brand values / equity are properly communicated;
  • Supporting local and international sales teams with product knowledge and training;
  • Visiting key markets and sales regions in support of marketing drives, new product launches, surveys, etc. and reporting on brand and competitive ?
  • ndings as well as any market driven recommendations;
  • Where required, maintaining relationships with customers by organizing and developing speci?c customer- relations programs;
  • determening company presence at trade shows, conventions, annual meetings, trade associations and seminars;
  • Collaborating with marketing intelligence resources by reading and reporting results of global activities and to provide recommendations and forecasts;
  • Manage the NPD process by actively in?uencing present and future brands and providing direction by determining and evaluating current and future market trends and coordinating the communication of price, product and pack changes through the NPD process
  • Liaise closely with the winemakers regularly participating in tastings with them on new vintages and the selection of new blends
  • Achieve ?nancial objectives by preparing an annual budget; scheduling expendi tures; analysing variances; initiating corrective actions;
  • Maintain a healthy marketing staff structure through effective recruiting, retention, development and alignment of employees;
  • Maintain professional and technical knowledge by attending educational work shops; reviewing professional publications;
  • establishing personal networks; participating in professional societies;
  • Build and develop solid relationships within industry leaders, notable customers and journalists.
  • PERSONAL ATTRIBUTES

  • Incumbent must have a real passion for wine and the broader industry;
  • Motivated self-starter who can work independently in a complex, demanding environment;
  • Effective leadership, delegation, planning, organisational and prioritisation skills;
  • Professionally articulate with excellent numeracy, written, presentation and public speaking communication skills;
  • Performance driven and collaboratively inclined with ability to work effectively in a cross functional environment.
  • Fanatical attention to detail.
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