The Product Manage r will lead the Trauma, Spine and CMF franchise product portfolio locally. This is done by setting the direction of the portfolio within the organization, by building organizational capabilities, and by inspiring others to support the franchise with the ultimate goal of growing the business and taking share in the market.
Study local Trauma, Spine and CMF market (size, trend, payment method and major stakeholder) and competitor environment
Create the local tactical Marketing plan aligned with the franchise financial objectives
Communicate the marketing plan to the leadership and salesforce regularly to ensure alignment to the agreed country objectives.
Customize marketing plan based on customer experience, Voice of Customer experience and changes to the economic environment.
Gather market intelligence through field visits with salesforce and customer visitations.
Liaise with operations team with regard to inventory build for product introductions, product deletion planning, monitor / change safety stock levels.
Prepare and implement new product launches and launch plans.
Key opinion leader identification and development plan.
Ensure all documentation submitted in a timely fashion for Stryker product training events and TPEC meetings to local compliance officer.
BUILDING ORGANIZATIONAL CAPABILITIES
Create and own the local instrument and implant forecast entered into the global IBP tool.
Liaise with loan kit team to ensure demand / need is being met with loan kit fleet.
Working with sales leadership, create an implant forecast by brand that aligns with the growth aspirations and portfolio strategy.
Work with Internal Education team to ensure sales force is competent to sell product and can cover surgical cases.
Lead portfolio pricing, ASP and profitability analysis for new products and legacy products in the local market.
Drive innovation and gap closing activities.
Identify opportunities for growth acceleration.
Partner with sales leadership to identify surgeon targets for customer conversion, assist with execution of plan and track sales process by month advise correction where necessary.
Partner with Compliance to ensure all Stryker events are compliant.
Ability to manage and allocate promotional spent and measure ROI.
Become Stryker product advocate and build a strong partnership with sales force.
Develop strong KOL relationships locally and regionally.
Target KOL competitors with sales leadership and build relationships.
Ensure Internal Education / sales training provides strong message on current and new products to engage internally and externally
Organize and lead Marketing events locally and regionally where required.
Network throughout Recon and Global divisions within Stryker.
Academic qualifications / degree & relevant prior experience :
Key talents / strengths for the role :
Medical, Marketing or Business related degree
3-5 years’ sales & marketing experience in medical devices or healthcare industry preferred
Excellent written and oral skills in English
Presentation and facilitation skills
Sense of motivation and ability for self-directed learning
Sound computer skill
Experience in building and maintaining relationships (with surgeons & hospitals in respective areas would be beneficial).
Must be comfortable in emergency / operating room environments.
Achiever and strong goal orientated.
Business thinking and problem solving.
Customer satisfaction oriented.
Proactive style and excellent organizational skills
Able to work both independently and in team oriented, collaborative environment
Strong communication and interpersonal skills
High ethical standards and integrity
Work From Home : NoTravel Percentage : Up to 75%