Retail Marketing Manager
Cape Town, South Africa
3d ago, a leading South African online retailer, is looking for a highly talented Retail Marketing Manager to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us.

We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Head of Retail Marketing.

Your responsibilities will include :

  • Responsible for defining and implementing Retail Marketing, Sponsorships, Partnership and Commercial plans
  • Define and implement Department and Division level Marketing plans and programs (across all marketing channels) that drive visits and support GMV, growth and shopper acquisition objectives.
  • Build relationships internally with the Retail & Marketplace teams to identify product based marketing opportunities that the marketing team will need to execute on.
  • Develop in-depth knowledge of your Division and Departments in order to craft meaningful product based marketing strategies

  • Manage and grow a team of Retail Marketing Managers, Marketing Coordinator and Digital Campaign Manager
  • Coordinate Retail Marketing team and work closely with and support the Division and Department Managers to achieve overall growth KPIs.
  • Coordinating internal Retail, Marketplace and Marketing teams to ensure each team is aligned on the marketing and promotional calendars.
  • Optimise and manage the Retail & Marketplace department marketing priority executions, process and reporting.
  • Own and manage Partnership, Marketing Income, Coupon and Loyalty marketing budget spend and targets. Be responsible for achieving and tracking all Retail Marketing, Partnership and commercial KPIs.
  • Manage your department’s input into the marketing calendar, driving alignment across the marketing team to ensure that all functions address and deliver on the Retail and Marketplace Department priority requests
  • Developing external relationships with partners to secure and grow shopper acquisition and retention.
  • Build relationships with suppliers, sellers and partners to identify strong co-branding opportunities, and craft value exchange / co-op marketing agreements with these partners.
  • In addition, you will be required to drive commercial opportunities with suppliers through the crafting of proposals, timeous execution of campaigns and post campaign reporting.

  • Identifying relevant events across South Africa that align with the takealot brand, and helping to source cost effective opportunities to participate at these events.
  • Attract new buyers to our site through partnership opportunities with big brands in the market, particularly banks, and engaging in ongoing strategies to unlock the potential of those partnerships.
  • Identifying relevant events across South Africa that align with the takealot brand, and helping to source cost effective opportunities to participate at these events.
  • Operational and Management reporting weekly and monthly (incl retail dept level reporting)
  • Attributes required :

  • A strong strategic thinker who has worked with C-level executives - an ability to craft marketing plans to build department sales
  • A highly driven individual who is motivated to drive meaningful sales revenue for the business through retail marketing initiatives including - onsite sales, product launches, co-marketing opportunities with suppliers, event and sponsorship marketing.
  • An inquisitive mind with a passion for data - be highly analytical, using data to inform decisions
  • An understanding of e-commerce and the key levers that drive sales in an e-commerce environment
  • A strong working knowledge of Google Sheets and Microsoft Excel is required
  • Tech Savvy - have a passion for technology and how to use technological solutions to improve performance
  • Creative mindset - be able to craft numerous campaigns across many departments
  • Solutions-oriented - have a can-do attitude and high energy
  • Highly organised and efficient, with an ability to work towards and meet tight deadlines
  • Attention to detail will be very important; strong administrative skills
  • A person who is a very strong relationship builder and can unlock opportunities with partners and suppliers.
  • Good negotiation skills
  • eCommerce marketing experience
  • Experience in developing and managing annual marketing budgets
  • A track record of having developed and implemented successful integrated marketing campaigns across all touchpoints
  • Experience in managing a team, external agencies and having large budget responsibility.
  • A track record of having grown a customer base and performed on acquisition and revenue targets.
  • Excellent communication and interpersonal skills, and ability to collaborate with diverse teams.
  • Ability to prioritise responsibilities and multiple projects that will impact the business at various levels
  • Experience in retail preferable
  • A bias towards action
  • Qualifications and Experience :

  • Bachelor’s degree or equivalent qualification in business, marketing or communication
  • A minimum of 8-10 years retail and marketing experience
  • Experience working across marketing channels Digital, ATL, Partnerships, Commercial with demonstrable results
  • Retail or e-commerce industry experience beneficial
  • Experience in General Merchandise e.g Electronics is beneficial
  • The Environment :

  • employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.
  • com being the leading e-commerce company in Africa.

  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback / new ideas on where we can improve.
  • We are short on ego and high on output.
  • We are doers and not only thinkers, it's all in the execution after all.
  • We love what we do and what we are creating.
  • We seek to Employ an Extra Ordinary Mind who :

  • is respectful but forthright
  • is an expert at doing, who can not only design but also execute
  • is analytical, able to use data to make decisions
  • is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours)
  • is passionate about the potential of e-commerce and delivering a world-class customer experience
  • is entrepreneurial , thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
  • is business SMART. Able to think about problems from a business perspective using technical and product input;
  • is curious and challenge the status quo
  • is innovative and enjoys iteration
  • is collaborative
  • will be at the cutting edge of developing new concepts for
  • thinks like an owner of the business
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