A Performance Analyst must have a strong background in advertising / marketing with good technical knowledge / understanding of the operational aspect of the digital media platforms too i.
e. Google Products, Facebook, Twitter, Linked In, 3 rd party buying direct Media Owners or through programmatic guarantee Must be able to run / understand SEM campaigns, Display Buying through Media Owners / Programmatic, Reporting and analyzing data - drawing insights and recommendations.
Other key requirements include; · Excellent written and oral communication skills · Effective team management capabilities, leading by example A keen attention to detail and budgetary restraints · External stakeholder management Google, Facebook, Twitter, LinkedIn etc · Assist in developing strategy to actively optimize digital marketing channels for our clients (paid and organic), including social, search & programmatic.
Coordinates and / or facilitate trainings for Performance Team and Digital Planners, for SEM and Paid Social Media basics.
Work closely with the Head of Digital to oversee key vendor relationships. · Oversee and ensure that all reports are sent in a timely manner meeting deadlines.
Compile reports as needed, draw insights from data and make recommendations on how to increase efficiency of media buys · Establish operating processes and ensure best practice for ongoing management of campaigns · Working with the department head to identify client growth, upselling and cross selling.
Maintain thorough understanding of buying platforms and know how to leverage available features and solutions to accomplish various marketing objectives · Work with the client and internal / external teams to manage Paid Media campaigns & deliverables · Refine and manage internal standards across all of the businesses paid search services.
Attend client meetings, develop long-lasting client relationships, and become seen as a senior strategic voice of authority.
Manage strategy efforts and projects, involved with projects from start to finish, ensuring successful project completion against deadlines.
Media strategy across a variety of clients in line with KPIs specified for each : use market research and competitive trends to generate insights that inform recommendations, research and understand demographic data and consumer profiles to identify desired target audiences.
Generate and drive insights for client around media, brands, consumers, and experiences. · Manage measurement, analytics, data gathering, and reporting for clients.
Provide strategic thought leadership and expertise across clients and internal projects. · Oversee development of strategic direction through to creative execution.
Overseeing the media planning and buying to ensure its in line with the media strategy. · Overseeing post campaign reporting and evaluations to be done to ensure that all KPIs are met.
Reporting the numbers within the framework of the KPI document on a quarterly basis. · Compilation of all necessary presentations and delivery thereof to clients.
Research, report, and analyze competitive activity. Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams.
Identifying client KPIs, developing a strategy to attain the goals and managing the team that are executing the actions of achieving the goals · Developing reporting dashboards · Assist with the technicalities around DMP, API integration etc.
Ensure the strategic excellence of team outputs in response to client briefs · Maximize team output and efficiencies through co-ordinating team workflow, with responsibility for all team work in progress.
Effectively delegate to team members and manage team workload · Mentor junior team members and develop their skillset in accordance with their individual goals and objectives and career path The ability to successfully manage multiple internal and external initiatives / projects in a deadline-driven environment.
Qualification in Marketing, Business or related discipline. Google Certification and Facebook certification · A minimum of 8 years experience in digital media strategy, planning and buying · Previous recent experience working in an agency environment at senior level.
Knowledge of the digital marketing and advertising landscape, the unique technical aspects of the medium, and their impact on the development and execution of media strategies · Digital native, expertise in all Digital channels : PPC, SEM, Content, Social, Programmatic, Premium Buying etc.
Experience in effectively managing budgets · Strong interpersonal skills · A polite, friendly and diplomatic manner. · Excellent communication skills, both written and verbal.
Good negotiation skills. · The ability to generate ideas. · The ability to prioritize and manage various tasks at once · Work well under pressure · Be flexible