Senior Brand Manager
Initiate International
Cape Town, Western Cape, South Africa
1d ago
source : JobsFactor

A leading online marketing company based in Cape Town have an exciting job opportunity for a Senior Brand Manager to join their team.

The Senior Brand Manager works with the VP of Marketing in all aspects of brand management. This includes the development and execution of strategic marketing plans, program evaluation, and field communication

Your key job responsibilities as the Senior Brand Manager in Cape Town will include :

  • Strategic Planning the development of long and short term planning
  • Budgeting / P&L Administers and coordinates marketing budget and brand P&L
  • Advertising / Promotion / Packaging development and implementation
  • Coordinates marketing and sales effort with the Operations Department
  • Interfaces with sales force to facilitate implementation of tactical plans and servicing local market needs
  • Collects feedback and develop program evaluation to enhance and optimize future marketing efforts
  • Identifies and monitors competitive set. Analyzes and reacts to competitive activity using available tools.
  • Monitors changes and applies to marketing initiatives accordingly
  • Proactively disseminates industry & social responsibility practices to agencies and strategic partners
  • Requirements for this Senior Brand Manager job in Cape Town :

  • 4 -7 years (Brand management)
  • Bachelor’s Degree (Honors preferred)
  • Ability to interpret and apply marketing research data
  • Ability to manage pricing, programming and distribution channel issues
  • Ability to work collaboratively on a lean team in a high growth environment
  • Must be willing to travel
  • Own car is required
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