Introduction : The Campaign Specialist contributes to the organisational goals as custodian of Campaign Management governance and subject matter expert of the organisation’s campaign management framework.
Description : The Campaign Specialist is a subject matter expert in campaigns and therefore plays a key role in the setting up of all NEW campaigns.
o Agree on the best course of action for execution in order to obtain the best sales penetration; o Design the initial data strategy e.
g. SMS the data first, dial High Propensity first, recycling of data etc. ? Own the governance rules pertaining to the de-
duping of data; ? Monitor and report on the application of and adherence to applicable regularity regulations and rules of campaign management by both campaign management and business operations, in order to thereby mitigate risk.
g. re-runs of old campaign sets / competition data etc. (this ensures that additional volumes can be uploaded as data sets if operations run out of data.
Provide insight to support Business and Campaign management with smart decision making e.g. Diminishing return models (checks after how many attempts a campaign becomes unprofitable this should guide campaign priorities), cost per attempt, optimal focus per campaign type (include effort models in relation to the value and cost e.
g. if we spend 70% of our time in dials on a campaign that generates 20% of our income whilst we could be lifting attempts on a different campaign where benefit outweighs effort, we need to shift focus) ?
Provide a strategic view of contact centre seats costs : Acquisition costs vs. Income. Requirements : Analytics or MI experience ?
Data management experience ? At least 5-7 years’ experience in Direct Marketing & Campaign Management Grade 12 (Standard 10) with University Entrance (NQF4) ?
Honours Degree in a quantitative field : mathematics, statistics or computer science. Post-honours academic certification in data science topics (i.
e. machine learning, data visualisation, natural language processing, etc)