Marketing Research Consultant
10h ago

Job Description Description

Working as part of the Strategic Marketing team and more specifically the Market Research Team, the role holder will be responsible for the coordination and timely delivery of best-in-class Insights.

Work closely alongside Group, MCR and Business Unit stakeholders to identify Insights needs, manage the day to day operations of the Insights Programme and support the delivery of Insights & Information to stakeholders.

Key accountabilities :

Management of Market Research Programmes :

Draft comprehensive project briefs, in collaboration with key stakeholders and aligned to the specific business objectives and insights gaps identified

Stay abreast of market research innovation applying it where appropriate to the briefing process

Ensure market research is delivered on behalf of internal stakeholders in a timely manner.

Specifically :

In consultation with the stakeholders, establish and roll-out a reporting and dissemination process for the final reports

Manage the project on a day to day basis ensuring agreed deliverables are met

Review and provide critique on all deliverables ahead of wider dissemination ensuring data accuracy and integrity

Arrange and facilitate necessary meetings with the business stakeholders / agency as and when required

Work with the GM, Senior Insights Managers, external agencies and internal stakeholders to deliver actionable reporting on all projects

Identify opportunities to enhance insights delivered through primary projects by the incorporation of secondary data, trends, reviews, insights from other primary projects or recommendations for further research projects (where relevant)

Secondary Data & Research Integration

Develop a working knowledge of the accessible BAGL secondary data & research resources where and how they can be applied, considerations & caveats of using these sources and how to manage stakeholder expectations relating to these resources

Develop insights reports from secondary data& research sources to support business decision making either to compliment primary market research or as standalone reports (as needed)

Stakeholder Management

Develop and maintain close relationships across Group, MCR and Business Units

Vendor Management & Best Practice :

Work closely with partner agencies on a day to day basis ensuring the smooth running of Brand and Sponsorship programmes

Regularly review effectiveness of methodologies, data collection, analysis and reporting and identify opportunities to improve if required.

Manage implementation of new techniques and processes and track incremental uplift in performance.

Working with specialist purchasing management colleagues, manage external suppliers ensuring that work is on time, within agreed budgets and SLAs

On a project by project basis, review and appraise the capability and performance of BAGL Insight & Research vendors

Control Measures

All mandatory training completed to deadline and understood within given timescales.

Where applicable, all key risks identified, tracked, logged and managed as per the Risk Framework procedures

Where applicable, all key controls to have identified owners, with audit trail of regular review and maintenance together with supporting records.

Where applicable, all risk events (incidents) or control failures to be escalated, investigated, reported and fixed at root cause to prevent reoccurrence

Role / Person Specification

Essential skills & experience :

Previous experience within brand strategy, market insights or market research (min 3 years’ experience preferably to include at least 2 years agency experience)

Insights expert - strong technical research skills (qualitative and quantitative)

Insight analysis ability to undertake complex analysis across multiple data sources, aggregate results accordingly, and produce succinct business recommendations from the resulting data

Dissemination to senior audiences and across large scale complex projects, both written and presented. Ability to scope, manage and deliver insights projects to support commercial and marketing objectives

Research agency management skills : knowledge of how research agencies work / previous experience of managing suppliers e.

g. negotiating costs, providing feedback, undertaking a pitch process etc.

Negotiation and influencing skills - across Business Units and within own function

Stakeholder management and influencing at mid to senior level with excellent relationship management skills

Good understanding of brands, brand & communications strategies, competitor strategies, media & marketing principles

Essential behaviours & attitudes :

Demonstrates the Barclays values and behaviours (Respect, Integrity, Service, Excellence, Stewardship)

Comfort with uncertainty in a fluid and sometimes challenging business environment and able to adapt approach at pace

Challenges the status quo and comfortable pushing back’ in a constructive manner

Cultivates strong working relationships as a matter of cause

Team player

Desirable skills, behaviours and / or attitudes :

Experience within Financial Services (desirable, not essential)

Data Science / Business Science / Marketing Science / Research qualification to degree level or equivalent

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