Dealer Principal
Bonafide Human Capital
Johannesburg, South Africa
4d ago

Our large truck dealership client in Ekurhuleni is looking to employ an African Dealer Principal.

Job Description


  • To ensure maximum efficiency and profitability of the Company whilst giving customer satisfaction.
  • To formulate and administer Company policy.
  • To control cash flow, stocks and assets at a level commensurate with profit requirements and satisfactory return on investment.
  • To maximise Company profitability through the sale of vehicles, associated products, parts and labour.
  • Position Overview

    Specific Role Responsibilities

    3.OBJECTIVES AND KEY TASKS3.1Improved Profitability : -

  • To ensure all departments achieve profit margins as per their objectives.
  • To ensure Company attains an overall net profit as per budgets.
  • To continually monitor the financial situation on a daily / weekly basis to achieve financial objectives.
  • To examine all accounts, operating controls and composite figures to initiate improvement or corrective action where required.
  • To ensure high level of contact with the bank, ensuring good cash flow, overdraft and loan facilities as necessary.
  • To forecast peak sales criteria and cash requirements.
  • To monitor and control availability of vehicle and parts stock in line with customer demand and projected sales.
  • To maintain and where possible increase market penetration to meet company objectives.
  • To improve stock turnover ratios, reduce stock holding value and increase sales to meet company objectives.3.2Customer Service and Satisfaction : -
  • To maintain a high level of customer satisfaction whilst maximising profits.
  • To improve the quality of customer service and retention by enhanced facilities, improved technical skills resulting in lower cost of ownership and improved marketing methods.
  • To ensure high standards of quality and workmanship.3.3Cost Control : -
  • To maintain effective control of expenses in line with budget objectives.
  • To carry out monthly examination of management accounts.
  • To ensure maximum cost effective stock turnover ratios.
  • To ensure all customer invoices have been prepared and submitted.
  • To examine daily / weekly / monthly debtor situation ensuring collection of outstandings.
  • To analyse all training requirements and related costs to provide a satisfactory staff training and development programme to assure effective staff and provide job satisfaction.
  • 4.LIMITS OF AUTHORITY4.1Capital Expenditure : -

  • Limited only by resources4.2Personnel : -
  • Ultimate authority in recruitment and dismissal of Staff.4.3Operational : -
  • Authorised to operate the Company to meet shareholders' requirements and expectations.
  • 5.MAIN JOB FUNCTIONS5.1Staff : -

  • To establish and agree labour and staff requirements with directors and line management.
  • To ensure training needs are met and accurate records kept to maximise possible grants.
  • To operate staff performance appraisal system and ensure action taken on results.
  • To establish and review operation of salary scales and incentive schemes.5.2Administration : -
  • To ensure that the Company is operated correctly within the law.
  • To review all departmental activities and reporting systems.
  • To ensure Company operates incentive schemes in line with Manufacturers' recommendations.
  • To ensure that adequate safety and security measures have been installed to protect Company personnel and property.5.3Communications : -
  • To maintain good liaison with directors and line managers.
  • To ensure direct liaison with manufacturers, professional bodies, suppliers, statutory representatives and all other contacts.5.4Marketing : -
  • To plan and oversee the completion of sales campaigns, advertising and promotional activities and to ensure their cost-effectiveness.
  • To instigate research into customer satisfaction and requirements for improvement.5.5Finance : -
  • To keep financial structure of the Company under constant review.
  • To review all pricing policies, sales discounts, fleet discounts, parts pricing and labour rates.
  • To monitor Labour Performance against known standards.
  • Qualifications and Experience

  • Minimum 5 years experience in the Motor Industry / commercial vehicles
  • Matric / Equivalent
  • Tertiary qualification (preferable)
  • Skills and Personal Attributes


  • Knowledge and experience of the retail motor industry of the highest level.
  • Skills, experience and knowledge of modern business methods and controls.
  • Apply
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