Purpose of Role
The purpose is to own and deliver the Reserve business goals through the full Diageo SA cross functional teams : The role is responsible for all aspects of the Reserve business strategy development, commercial planning, performance management (P&L accountable), supply forecasting and strategy / business delivery through direct team as well as the key players in On and Off Trade Channels and Customer Marketing.
Diageo SA operates in a complex, ever changing and extremely exciting market environment. Diageo SA has emerged as the leading spirits business in South Africa facing competition from long established competitors such as Distell and others such as Pernod Ricard SA and RGBC.
Externally focused Commercial Strategy Development and Execution
Uses strong understanding of external environment to drive the creation and execution of a clear and powerful commercially driven strategy for Reserve brands.
Unlocks consumer and shopper insights to generate breakthrough performance.
Relationship Management with key External and Internal stakeholders and Influencers
Influences and leads cross-functionally to define and achieve Reserve objectives, aligning relevant Customer and Consumer Marketing teams with the Channel focused sales teams to deliver shared outcomes.
Skilled in developing customer collaboration and commitment, negotiating for win-win outcomes
Skilled in establishing and maintaining industry stakeholder relationships, in support of our reputation and leadership agenda in Reserve.
Clarity in the deployment of programmes and tools that maximise sustainable profit for the Reserve business including trade terms, pricing strategy, promotional effectiveness (NRM)
Able to identify and prioritize highest value creating activities with swift, effective decision making
Effectively balances short and long term performance goals in planning, execution and evaluation of activity.
Direct and Indirect First Class Team Management
Accountable for delivering the best-in-class’ sales and brand ambassador team in the industry, always a step ahead of the competition
Must ensure that the Reserve agenda gets more than its fair mind-share across the entire Diageo SA organisation through top class communication, networking and presentation skills.
Accountable for setting, agreeing, monitoring and achieving the Reserve financials through the business from top line volume sales to net revenue to marketing contribution level, managing all the financial levers available including brand retail pricing, trade investment and consumer marketing spend, making key priority decisions between brands and channels to deliver the goals.
Commercial Graduate Qualification Business Related desirable though not essential (quality experience is more important than qualifications)
5 - 10 years mid-senior leadership and execution experience in a similar role, either within an FMCG (including drinks / luxury) environment or within the trade environment (e.
g. hotel, bar or restaurant senior F&B experience).
Previous roles should have included cross functional experience particularly across commercial and marketing.
Strong commercial and financial planning and decision making skills including channel profitability and targeted trade investment management.
A passion for luxury and Reserve with an understanding of competitors, distributors and key customers : their businesses and particularly their shoppers / consumers in the Reserve universe.
Exceptional relationship skills : proven ability to network and influence across functions and levels.
Authentic communicator with experience of working with external stakeholders; superior presentation skills.
An expert coach and trainer of both functional and leadership capability development.