Digital Conceptual Copywriter
Ad Talent Africa
Johannesburg, South Africa, Gauteng, ZA
5d ago

A large internal agency is looking for a Conceptual Digital Copywriter to join their rapidly growing team. This is an opportunity to work for a company that is a hybrid between agency and corporate.

The role will involve creating persuasive as well as accurate writing for social and website pages.

General responsibilities :

  • Liaising with clients : from start to finish the digital copywriter will be touching base with the client on a regular basis, by phone, email or face-to-face
  • Carrying out project scoping and creating a clear brief to ensure you understand what the client requires
  • Tailoring the content as well as the style of individual writing assignments according to what is required
  • Understanding your target audience. As you’re not writing for the client and you’re writing for their readers, you’ll need to know what interests them.
  • Identifying key messages. Understand what the main thing is that you want the reader to feel and do and communicate these powerfully.
  • Working with creative teams to make sure that the visual elements of the webpage complement the words.
  • Research your client’s industry and their audience.
  • Identify fresh and interesting angles for your articles
  • Write for blogs and potentially for social media, e-books, slogans and video scripts.
  • Editing your own, as well as the writing of others.
  • Inputting your content to the client’s content management software (CMS), if needed.
  • Working with your team to review the impact of your work.
  • Assisting with business pitches to win new clients or projects.
  • Requirements :

  • 5 - 7 years of relevant experience
  • Award-winning creative work portfolio reflecting your creative proficiencies
  • A great conceptual thinker
  • Meticulous writer
  • Understanding of social media marketing (Facebook,?Twitter, YouTube, Instagram)
  • Knowledge of and ability to keep abreast of new developments within the social?media
  • Creative and passionate about social media
  • Matric
  • Tertiary qualification in a related field (e.g. communications, English, PR, copywriting, journalism) essential.
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