Digital Brand Manager Johannesburg Role Title : Digital Brand ManagerRole Code : TF Marketing 13Functional Area : MarketingReports to : General Manager : MarketingApplication Documents to be sent to : Purpose of the role : The incumbent will be responsible for leading digital brand experiences across all company brands.
The successful candidate will also be responsible for driving growth in brands and product lines through moving physical, traditional brand management processes to digital.
In addition, the role-player will oversee rapidly changing digital sectors relating to mobile platforms, social media and internet based marketing.
Leading brand communications, continual enhancement of brand image, increasing brand awareness of all related Tuning Fork brands.
Direct Reports : Graphic Designer, Social Media Coordinator, Copywriter, Marketing InternRequired Interaction : Interaction with Internal (Team) and External Stakeholders.
Internal interaction by providing information, support and advice within own division and across the organisation. Through the effective exchange of information, advice, support, persuasion, negotiation.
External interaction with suppliers, service providers, endorsees & ambassadors, dealers, customers and media. Through the effective exchange of information, support, advice, persuasionRequired Experience and QualificationRelevant Degree / Diploma in either Marketing, Brand Management or Digital Marketing5 years experience in a digital marketing environmentLeadership experience is preferredIndustry experience related to Yamaha marketsExtensive experience with marketing technologies : Google analytics, SEO, SEM, PPCAbove average computer literacy on common commercial and communication packages.
Experience with Photoshop and digital platform management software advantageousDigital MarketingDigital strategy and campaign conceptualizationExtensive knowledge and experience in paid media implementation : PPC, SEO, SEM and othersImplementation and utilization of marketing technology : Google Analytics and othersIdentifying and evaluating new digital technologiesExtensive knowledge and experience in using web analytic tools to measure site traffic in order to better optimize marketing campaigns, email marketing, social media, display and search advertisingMonitoring compliance of actual campaign results with planned indicators and strategiesCuration and management of digital consumer experiences and brand story tellingCuration & implementation of content marketing : All media including blogs, articles, video, photography, keywords etc.
Management of social media marketing and social commerce across all brandsDigital agency management and revieweCommerce and web development : Overseeing platform build, maintenance and management of related agenciesConsumer and competitor market researchMedia liaison and managementBrandBuild strategy through implementation and planningMaintenance of brand integrity across all company marketing initiatives and communicationsMonitoring the delivery of brand direction and recommendation of areas of improvementThe building and maintenance of a digital asset management system to optimize internal divisional workflows : divisional creative content storage systemsCreating and managing promotional collateral to establish and maintain product and company brandingStrategic placement of creative advertising across both traditional and non-traditional platforms.
Including the negotiation of advertising placement with relevant media.Maintenance of budget for advertising spendAssistance with the execution of brand activations and events in conjunction with the Marketing Operations ManagerPartnering with the Marketing Operations Manager for integrated marketing campaign planning and strategy development, campaign implementation as well as measuring and optimizing campaign content for this purposeThoughtful outreach to media influencers, celebrities and like-minded brandsAdvising internal and external stakeholders on issues relevant to the brandContent CreationManaging the creation of engaging, data driven content specific to the Southern African demographic and acquired company data setsDevelopment of content and sales tools to build brand awareness, attract, win and retain clients through the customer journey and compelling brand story tellingEngage current customers in lifestyle conversation and acquire new customers through lifestyle evangelizationEmerging Market planning and targetingManagement of graphic design, video editing and copywriting processes and roles to meet company objectivesAdministrationEstablish a network of reliable suppliers and service providersKeep records of meetings, agreements and discussionsAdministrational support as required by the GM, including but not limited to : reports on digital and traditional media undertakings, budget preparation inputQuantitative reasoning : the justification of brand activities and spend through the gain of dataEnsuring that relevant data is collected from all marketing initiativesLeadershipEnsure that the Brand and Communications team is actively and productively engagedProvide input opportunities for all team membersEncourage, review and recognise performance of team membersTraining of the marketing team with reference to digital marketing initiativesCOMPETENCIESIt is essential for the incumbent to possess the below competencies : Business AcumenDemonstrate an in-depth understanding of the marketplaceAbility to create original brand marketing plans, taking into account all aspects of the marketing mixUnderstand the relationship between brand communication and business objectivesEvidence of entrepreneurial flairTechnical AcumenDemonstrates a well-developed understanding of the technical aspects of products and their applicationDemonstrates a well-developed knowledge of Yamaha businessesDemonstrates well-developed knowledge and ability in the promotion of brand image including writing skills, creation of imagery and creative approachInterpersonal SkillExhibits strong ability to develop effective working relationships and influence people at diverse levels through integrity, competence, enthusiasm, knowledge, service ethic, maturity and firmnessOrganisation of WorkDemonstrate a well-developed ability to prioritise, plan, organise and delegate diverse activities and elements to meet timelinesLeadershipDemonstrate the ability to mobilise and motivate teams in the achievement of results and deadlinesService FocusDisplay customer service ethic both internally and externallyNo Deadline SetIf you have not received a response within two weeks, your application was most likely unsuccessful.
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