Job Purpose
Conducts sales and marketing activities to increase brand awareness, demand and distribution in the allocated area
Job Scope and Context
Individual Job
Based on the road, with travel to regional locations, regular evening work required
Target driven, able to work independently, pressured environment
Sales and growth in market share are increased through targeted sales and marketing activities
Generate sales from existing customers
Call plan implemented
Deals and discounts negotiated within agreed parameters
Customer queries and problems resolved
Increased sales volumes negotiated within allocated sales area
New listings and sales targets achieved as per sales plan
Calls and sales volumes recorded on standard daily working sheets and PDA
Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA
Implement sales and marketing strategy effectively
Agreed pricing strategy implemented
Forward share agreement executed
Additional forward share opportunities identified and implemented
Product availability / distribution targets implemented
Merchandising standards are maintained
Floor displays are as per agreements
Implement promotions
Promotions arranged according to the promotions plan
Promotional stock, staff and point of sale for promotions arranged
Promotions set up and implemented according to set criteria and on time
Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline
Generate new business
New business initiated as per targets
Leads followed up and feedback provided to sales managers
Business opportunities to sell product range identified
Documentation required for the opening of new accounts collated and followed up
Productive relationships with internal and external stakeholders maintained
Build relationships with customers
Increased sales volumes negotiated
Customer queries and problems resolved effectively
Pernod Ricard is a preferred supplier
Business opportunities to sell product range identified
Liaise with Merchandisers
Merchandising standards are maintained
Floor displays are as per agreements
Ad hoc merchandising opportunities exploited
Develop collaborative relationship with the Call Centre
Orders are captured correctly and on time
Out of stock information available to reps
On hold accounts information available to reps
Liaise with Regional Promotions Manager
Promotions set up and implemented according to set criteria and on time
Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline
Key Competencies and Experience
Knowledge, Skills and Attributes :
Functional and Technical Competencies :
Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management
Behavioural Competencies :
Effective Decision Making, Planning and Organising, Team Work, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative
Qualifications and Experience :
National Diploma level with commerce, sales and marketing preferable
2 years sales experience in the liquor industry or within an FMCG environment
Valid Driver’s License
