Senior Digital Marketing Specialist – Marketing and Communications
Initiate International
7d ago

A leading retailer that empower their customers and employees to stay true to their dreams have a great job opportunity for a Senior Digital Marketing Specialist to join their team in Johannesburg .

Are you excited about the idea of combining your knowledge of digital marketing and eCommerce with data-driven reasoning using Google Analytics to execute and optimize affiliate marketing, and paid search for a large retailer?

If yes, please apply today and allow us to learn more about you!

Your key job responsibilities as the Senior Digital Marketing Specialist in Johannesburg will include :

  • Work closely with the Sr. Digital Marketing Manager to plan and execute digital marketing campaigns including Paid Search / SEM, Display Advertising, Affiliate
  • Marketing, Paid Social Advertising and other digital media programs
  • Work with digital agencies to optimize digital marketing channels to support KPIs

  • Prepare weekly digital marketing reports including insights and recommendations, and budget allocation recommendations
  • Maintain digital marketing budget
  • Create and receive purchase orders and process invoices for digital marketing
  • Assist in management of key digital marketing meetings, providing agendas, follow-up notes, and managing updates to documentations
  • Prepare ad hoc and new innovations reporting as needed for leadership
  • Become a Digital Marketing and eCommerce expert by keeping up with the latest articles and new innovations, and sharing with the eCommerce team
  • Conduct competitive analysis research and report back to team with findings
  • Maintain expertise and best practice knowledge of the ecommerce and specialty retail industry especially as it relates to Digital Marketing
  • Requirements for this Senior Digital Marketing Specialist job in Johannesburg :

  • 3+ years of work experience, including relevant retail experience
  • Proficient in MS Office (Excel, Outlook, PowerPoint, Word)
  • Knowledge of web analytics tools, such as Omniture / Adobe Site Catalyst, and Google Analytics
  • Knowledge of digital marketing attribution tools, such as Adometry, ClearSaleing, Visual IQ, or Convertro a plus
  • Self-starter with strong organizational skills
  • Detail-oriented with ability to multi-task and maintain organization
  • Excellent prioritization and project management skills
  • Strong analytical and strategic thinking skills
  • Team player, with the confidence to guide other departments when necessary
  • Ability to effectively build internal and external relationships
  • Strong attention to detail
  • A love for eCommerce
  • Apply
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