Category Brand Manager Candy SACEA
Mondelēz International
ZA-Gauteng-Johannesburg
13d ago

Description

Mondelēz SACEA, has been reimaged with a single focus in mind to create moments of joy! With global brands that refresh, renew, uplift our people and our consumers.

In South Africa we are an industry leader with icon brands like Oreo, Cadbury Dairy Milk, Stimorol, Dentyne and Halls. Head quartered in Johannesburg, South Africa, we have around 650 employees as well as two manufacturing plants in Port Elizabeth and Swaziland and a Sales office in Kenya.

Our business is striving to become the most loved, respected and successful snacking company in Southern Africa.Job Purpose The core purpose of the Category Brand Manager Candy for South Africa and Central East Africa is to support the execution of the category activation marketing strategy / plan within the cluster / region.

The Category Brand Manager works closely with the Market Sales teams to deliver plans through superior consumer / customer activation, tactical executions as well as strategic portfolio actions.

Furthermore collaborates with regional equity and marketing teams to execute the growth agenda for the category. The role especially plays an important part in driving the overall growth ambition and targets for South Africa & Central East Africa by delivering marketing plans and execution within the region to lead to exponential growth.

Key AccountabilitiesIn line with the job purpose, key accountabilities will entail the following : Develop and performance tracking of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizonFunctions independently and expectation is that successful individual will liaise cross functionally to conduct and collect all relevant market and consumer data to feed into the development of a local brand plan Successful individual will be required to work under ambiguity in certain instances, building hypothesis about the categories / brands, to ultimately lead to action orientated discussions Ensure effective working relationships and cross functional alignment of the category marketing plans with Regional Category / Equity Team, Sales (Category Planning and Activations & KAM’s), Consumer Insights, Customer Supply and Logistics and Finance and to ensure effective market brand activation in accordance with brand plans, activation strategy, schedule and calendarFinancial Management : Business Key Performance Indicators : Monitor and measure business performance for the specific brand against a set of KPIs including : volume, revenue, profit, A&C (Advertisement & Consumer Spending), net contribution, and share of marketManage marketing spend budgets & improve profitability (ROI) across the cluster / marketProvide quality input into financial forecasting for the category, which feeds into the Demand Planning CycleUnder the lead of the Category Lead, The Brand Manager is responsible for driving and collaborating to determine the volume targets for their brand / s and subsequent monitoring volume achievement and inventory levels for the brandsManage required investment, prioritization, resources and enablers in order to deliver category targetsImplement superior consumer and customer activation of agreed brand equity, renovation and innovation (with a quarter, half year and annual outlook)Implement IMC programs, working with BU category activation, agencies, and drive local adaptation of brand communication Drive connection & media planning and buying locally with local Media ManagerCollaborate with the Regional Equity & Innovation teams to develop insight led and strategically relevant communication, executions and innovation that drive brand health and category growth within the cluster / marketFirm understanding of trade marketing and in-

store execution to ultimately guide and drive strategic execution on brands and prioritiesMarket landscape dissecting and understanding : Drive the analysis of market information from Sales, Consumer Insights and Sales Controllers in order to contribute to the discussion on trade spend activities, have action orientated discussions and strategically evaluate executions, innovation, pricing, competitors, portfolio etc.

  • Track ongoing pricing activities within the market place relevant for the brand and provide an understanding of opportunities and risks existing in the local marketFeedback into product development and market executions;
  • collaborate to create, launch and track performance of product and market executions Typically works with a timeframe for less than 12 months

    Qualifications

    Person SpecificationSuitable candidates will have a University degree in Marketing or Post Graduate Diploma with a Minimum of 3 years’ experience, ideally having worked in a similar environment.

    Knowledge of consumer, shopper and trade insights / marketing planning, budget management and brand activation. Experience in managing and executing innovation projectsOther competences required for this role are the following : PerseverancePlanning and Organizational SkillsPeer Relationship and understanding othersBusiness acumenCreativity and communication skillsProblem Solving / analyticalLearning on the fly Mondelēz South Africa is an equal opportunities employer

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