Senior Brand Manager/ Head of Brand (JB602)
Kontak Recruitment
Pinetown, Kwa Zulu Natal, South Africa
1d ago

Senior Brand Manager / Head of Brand (JB602)

Market Related

Responsible for adapting a brand strategy for the brand / s target market. As the brand guardian, the brand managers maintain brand integrity across all company marketing initiatives and communications, and may manager a portfolio of brands

Marketing Degree or Relevant Qualification

Excellent computer literacy is essential if MS outlook, MS Word, MS PowerPoint, and MS Excel

Responsible for managing brands in various markets to deliver business objectives

Responsible for implementing marketing strategies that develops and grows the designated brand

Create and manage the budget and organize resources to meet the brand objectives

Responsible for researching, planning, coordinating, and implementing of marketing plans / special projects

Deliver excellent brand marketing execution in a complex, multi-cultural environment that contributes to long term profitable growth

New product development, facilitating collection of preliminary data, analyses information and reports data for projects / brand strategies

Creative campaigns to continue being a market leader and gain market share from competitors

Conducts assessments of the products and market and competitive activity and recommend strategy for the marketing plan, promotional plan, and project schedule process

Coordinate and cooperates with sales and product managers in launching new products

Attends trade shows and industry association meetings

Negotiates with outside vendors as appropriate

May establish product pricing

Strategy development

Conduct market research

Analytics of data to identify trends, issues, opportunities for growth and development

Obtain continuous insights from branches / sites

Identify opportunities for new product development

Budgets

Develop annual budgets

Monitor and update brand expenditure monthly

Realign budgets to brand targets

Ensure budgets to brand targets

Ensure budget allocation with yield highest ROI

Stakeholder relationships

Establish relationships with all the business unit stakeholders

Marketing campaigns

Development of effective and creative marketing campaigns that contribute to the brand growth

Ensure all communication and collateral is aligned to the brand values, identity, and vision

Ensure timeous execution of campaigns

Identify new marketing channels for driving brand awareness and lead generation

Report this job
checkmark

Thank you for reporting this job!

Your feedback will help us improve the quality of our services.

Apply
My Email
By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
Continue
Application form