Executive Head Digital Marketing
HR Genie
Midrand, South Africa
1d ago

The role of the Executive Head : Enterprise Marketing is to develop strategy and lead marketing of the Vodacom brand, by

understanding the local market forces and drivers.

Your Responsibilities will include :

  • Reach all target markets through effective communications and brand management.
  • Ensure that Vodacom advertising is delivered as of the brand guidelines
  • Request for the key research and report on impact of our communication campaigns, in order to enhance Brand equity
  • and leverage the new campaigns.

  • Good understanding of business, positioning, segmentation, distribution channels, community needs and delivering on
  • core business.

  • To communicate effectively with partners and customers at all levels; write reports, plan & strategies
  • Identify competitive opportunities and threats
  • Establish relationships, built rapport, understand the needs & interests of customers
  • Show energy and enthusiasm in satisfying customers, consistently meeting or exceeding customer expectations
  • Delivery of the Brand global framework into the local market (Purpose led organisation, Brand positioning &
  • differentiation)

  • Execution of the Brand Communication Governance Framework
  • Brand & communication budget management
  • A relentless focus on NPS, segment KPIs, emotional engagement, consideration and depth of awareness through
  • brilliant brand execution and format Lead

  • Coach Teams.
  • Deliver through Others.
  • The ideal candidate for this role will have :

  • 3 year related degree or national diploma (essential) and
  • A minimum of 10 years in marketing and commercial fields inclusive of 3 years in Senior Brand management
  • Business-to-business marketing will be an advantage
  • 5 years of management experience / leadership experience
  • Apply
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