Senior Research Executive/ Account Manager Media and DigitalExperienced (non-manager)
Kantar
South Africa, Johannesburg
15d ago

As an Account Manager in the Media & Digital Team you would be required to provide specialist media insight to internal and external stakeholders.

You will suit this role if you have an in depth understanding of media strategy across online and offline touch points and solid quantitative research skills.

As this is a role in a specialist research team, any direct experience in a media agency working with media buying tools will be hugely advantageous.

This role requires a key focus on meeting new business targets through selling Millward Brown Media Research Solutions. This includes (but is not limited too) consumer TV tracking projects, reach and frequency projects across various media touch points and digital research solutions.

Strong communication skills, presentation skills and team management skills are essential in the success of this position.

  • Apply expert level of media and digital knowledge in delivering consultative and strategic insights to clients and their business in all interactions with clients.
  • Develop strong relationships with clients to the extent they are first port of call across all accounts for strategic opinions and advice.
  • Successfully manage all projects : Oversee the execution of research projects from study design to final reporting and analysis and manage multiple projects under tight deadlines.
  • Provide strategic recommendations : Present thoughtful insights and analyses to our client.
  • Grow client relationships : Contribute to revenue growth for assigned clients by listening to business opportunities and proactively recommend potential research solutions.
  • Actively write proposals.

  • Maintain a high level of client satisfaction : Ensure client needs are met and their questions are answered in a timely fashion.
  • Help to prioritize tasks across the team.

  • Advanced media knowledge, including media spend analytics across all touch points, this includes but is not limited to TAMS, RAMS, ADEX as well as post evaluation digital reporting
  • Advanced analytical abilities to answer client questions with data
  • Experienced problem-solving abilities
  • Experienced ability to synthesize disparate and sometimes contradictory learning’s
  • Minimum 4-6 years relevant media and digital experience with direct involvement in analysis of research or interpretation of data sources
  • People management experience
  • Educated to a degree level, preferably in marketing or business
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