Marketing Manager
Adapt IT
Johannesburg, South Africa, Gauteng, ZA
1h ago

Central to this role is execution of our Demand Generation strategy, in support of our Sales / Business Development team, and encompasses the following

  • Develop and own the annual marketing plan, following a 360-degree approach, including face-to-face, digital, social, and PR tactics;
  • align the plan with business priorities

  • Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our / client social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Supports sales demand generation activities including, cold calling, and creation of mass lead generation campaigns
  • Work closely with the Adapt IT business leaders and product owners to align the marketing plan with the wider regional marketing and growth strategy
  • Develop a specific set of programs focused on the delivery of marketing campaigns through regional offices and partners
  • Actively engage with the user community and partners, and advise them on how to realize successful marketing campaigns in order to generate the required return on investment
  • Manage marketing agencies and suppliers and work closely with the business leaders to maximise delivered value and ensure high standards of campaign realisation and content
  • Manage local marketing agencies for events, PR, etc.; regularly review agency performance and strategy with business leaders in order to maximise the value delivered to Adapt IT Education’s stakeholder management
  • Engage closely with business leaders and serve as a trusted adviser for all questions and topics related to marketing, branding, and demand generation
  • Ensure the delivery of consistent messaging and brand management throughout all external and internal communications, brand material and collateral
  • Minimum Qualifications and Experience Required

  • 8 years of prior professional experience in marketing and communications, preferably within the information technology (IT) sector
  • 3 years Demand Generation experience, preferably in software sales environment
  • 5 years extensive experience with the realisation of marketing events and digital campaigns
  • 5 years marketing management experience, managing at least a team of 10 people
  • 3 years’ experience in managing social media tools and platforms including LinkedIn, Facebook.
  • 3 year demonstrable experience in a multi-stakeholder environment of internal business leaders and external vendors and customers
  • 3 year experience in use of tools such as Salesforce, SAP CRM, etc
  • Bachelor's degree in marketing, business or related field. A relevant post-graduate qualification an added advantage
  • Key Professional and Technical Competencies

  • Master Marketing Strategy
  • Master Planning and Organising
  • Master Negotiation
  • Expert Business Writing
  • Master Presentation and Interpersonal
  • Master Budget Management and reporting
  • Advanced Change Management
  • Master Communication
  • Master Management / Partnership Marketing
  • Master Brand Management
  • Master Customer Experience
  • Master Digital Marketing
  • Master Events Management
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