Marketing Manager

Adapt IT

Johannesburg, South Africa, Gauteng, ZA

1h ago

Central to this role is execution of our Demand Generation strategy, in support of our Sales / Business Development team, and encompasses the following

Develop and own the annual marketing plan, following a 360-degree approach, including face-to-face, digital, social, and PR tactics;

align the plan with business priorities

Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns

Design, build and maintain our / client social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Supports sales demand generation activities including, cold calling, and creation of mass lead generation campaigns

Work closely with the Adapt IT business leaders and product owners to align the marketing plan with the wider regional marketing and growth strategy

Develop a specific set of programs focused on the delivery of marketing campaigns through regional offices and partners

Actively engage with the user community and partners, and advise them on how to realize successful marketing campaigns in order to generate the required return on investment

Manage marketing agencies and suppliers and work closely with the business leaders to maximise delivered value and ensure high standards of campaign realisation and content

Manage local marketing agencies for events, PR, etc.; regularly review agency performance and strategy with business leaders in order to maximise the value delivered to Adapt IT Education’s stakeholder management

Engage closely with business leaders and serve as a trusted adviser for all questions and topics related to marketing, branding, and demand generation

Ensure the delivery of consistent messaging and brand management throughout all external and internal communications, brand material and collateral

Minimum Qualifications and Experience Required

8 years of prior professional experience in marketing and communications, preferably within the information technology (IT) sector

3 years Demand Generation experience, preferably in software sales environment

5 years extensive experience with the realisation of marketing events and digital campaigns

5 years marketing management experience, managing at least a team of 10 people

3 years’ experience in managing social media tools and platforms including LinkedIn, Facebook.

3 year demonstrable experience in a multi-stakeholder environment of internal business leaders and external vendors and customers

3 year experience in use of tools such as Salesforce, SAP CRM, etc

Bachelor's degree in marketing, business or related field. A relevant post-graduate qualification an added advantage

Key Professional and Technical Competencies

Master Marketing Strategy

Master Planning and Organising

Master Negotiation

Expert Business Writing

Master Presentation and Interpersonal

Master Budget Management and reporting

Advanced Change Management

Master Communication

Master Management / Partnership Marketing

Master Brand Management

Master Customer Experience

Master Digital Marketing

Master Events Management

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