Integrated Media Strategist/Hybrid
Publicis Groupe
Sandton, GP, za
3d ago

An Integrated Media Strategist at Starcom is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business of the client’s they work on.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom Integrated Media Strategists are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage.

Some working outside the standard working hours may be necessary.

The Job Purpose :

  • To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
  • To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
  • To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
  • To demonstrate real passion, care and vision for the brands in your portfolio.
  • To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities.
  • To produce award-winning entries and case studies that demonstrate real impact and results for our clients for internal and external awards.
  • Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
  • To input, inform and report to the regional and global teams.
  • To grow the strategic reputation of the agency by delivering world-class strategic excellence.
  • To produce at least one thought-leadership article per annum.
  • What you can expect in an average week :

    You will be involved with numerous brand managers, so it’s important to develop a good understanding and identify specific business needs for each one.

    Your average week may include :

  • Attend key strategic briefings, status meetings, integration meetings with agency partners
  • Produce and present media strategies
  • Be present and on time, to all required meetings.
  • Work collaboratively with our colleagues, global teams and creative agency partners.
  • Review and direct all offline and online media outputs.
  • Collaboratively work with and direct the digital media planners, campaign managers, DV360 and search specialists.
  • Work collaboratively within the Digital Advertising Operations and Buying process - write and present internal briefs across all digital disciplines, monitor progress, direct optimisation changes, avoid under / over-spends and add provide insight to post campaign reports.
  • Work collaboratively within the Offline Planning and Buying processes - write and present internal briefs across all off disciplines, monitor progress, direct optimisation changes add provide insight to post campaign reports.
  • Work collaboratively within the Out-Of-home Planning and Buying process - write and present internal brief, monitor progress, direct optimisation changes add provide insight to post campaign reports.
  • Sign off all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
  • Update monthly forecasting reports.
  • Ensure the Media-tools platform is kept up to date.
  • Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
  • Ensure that your time sheets are maintained and timeously updated.
  • Qualifications and Languages :

  • A marketing / media / communications degree, diploma or certificate
  • Google Fundamentals of Digital Marketing
  • Google Analytics
  • Training requirements :

    You will be required to acquire the following certificates over the first six months in your new position.

  • Google Ads Video
  • Google Shopping Ads
  • Google Display Ads
  • Google Ads Search
  • Facebook Bluep
  • Experience :

  • At least 5 years of media strategy experience
  • At least 3 years working on a global client account
  • At least 5 years of experience working on a TV-lead account
  • At least 2 years of experience working with TV + digital video synergy
  • At least 2 years of experience preparing and presenting digital strategy.
  • Hard Skills :

  • Numerically strong and analytically able
  • Strong communicator with effective interpersonal relationships across team and clients
  • Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
  • Must be able to cross tabulate data in Telmar / Ariana, TGI / GWI or other cross-tabulation software.
  • The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
  • English fluency and language skills for effective business writing
  • Strong presentation skills
  • Solid data interpretation and analytics skills
  • Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
  • Be able to select appropriate frameworks, tools and approaches to use in solving client problems
  • Develop strategies that interpret cultural and social trends as well as data relevant to client business
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