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Head of Marketing
Our Head of Marketing is an exceptional leader who is strategic, collaborative and results-driven, and uses business acumen and functional expertise to correctly position the merchandise and our brand to attract new customers and grow market share.
Reporting to the MD, the Head of Marketing will focus on developing and implementing company strategies and policies to ensure that brand positioning and product strategies improve the organisation’s competitive position and enables the achievement of KPIs.
Formulate, lead, and measure the implementation of the Marketing strategy for the business.
Contribute to the development of the Company strategy.
Collaborate with key stakeholders to create an unforgettable Customer Experience via all channels.
Ensure the customer is kept alive in the business (for associates, suppliers etc.) and all updates of Brand DNA and other communication is done regularly, resulting in a customer-centric business.
Develop & implement the brand communication strategy , in line with the company strategy, including Above the line, Below the line, digital, social & PR (including promotions and advertising) and drive effective implementation.
Develop & implement the brand visual strategy , in line with the company strategy, including windows, seasonal concepts & visual displays & ensure effective communication for operational execution.
Collaborate with internal partners to develop & implement a credit & club segmented communication strategy & ensure the execution thereof.
Control & monitor marketing budgets and investments to ensure profitable returns that will enable the achievement of commercial goals.
Brief, analyse & deliver research, and insights to relevant parties, to enable key business decisions.
Contribute to management and board reports on the overall status of the marketing function in order to identify opportunities and key risks, as well as monitor progress.
Inspire, grow and lead the marketing team through effective talent management and succession planning, ensuring a team of passionate partners who deliver on key imperatives.
Always display and live the values of the business.
A relevant tertiary qualification preferably Post-Graduate Degree (marketing-related).
8 years relevant experience, of which 5 years in a senior / management role.
Knowledge and understanding of Retail Value Chain, market insights and current and future trends.
Ability to provide strategic leadership and direction to a team.
Sound communication & negotiation skills to influence key business decisions.
When required, the willingness to travel local or international.
Successful at leading creatives
Understanding of various sale / trade platforms & territories.
Research interpretation experience.
Social & digital marketing experience.
Miladys is a niche female fashion retail business with a store footprint of + / -240 stores, and growing, across southern Africa and offers an eCommerce platform in our South African market.
The People’s Value Champion Cash-Based Omni-Channel Fashion-Value Retailer.
The Mr Price Group retails in more than 1400 stores in sub-Saharan Africa and parts of Africa through our 8-trading divisions Mr Price, Mr Price Home, Mr Price Sport, Mr Price Money, MILADYS, sheet street, Power Fashion and recently Yuppie Chef.
Mr Price Group is an equal opportunity employer and is committed to Employment Equity.