Marketing Manager - HomeChoice
HomeChoice Holdings Limited
Western Cape ZA
7d ago

Key Performance Areas

Enhance the customer experience through seamless campaign execution and customer centric journeys driving response and repurchase rates

  • Develop & execute customer journeys across all digital and print touchpoints with strong communication and reducing errors
  • Create the Nursery Program to successfully onboard new customers by holding her hand and welcoming her to the HC family
  • Successfully set up and execute all campaigns, promotions and offers to delight the customer
  • Drive a channel relevant communication strategy
  • Drive mobile engagement

  • Increase Digital % of NSV
  • Accurately execute all digital touchpoint strategies aligned to customer journeys over the campaign month
  • Develop innovative promotions, offers, and material strategies to drive digital migration
  • Drive digitalist mind-set and automation for improved efficiency
  • Drive organic growth through innovation

  • Innovate marketing strategies to increase customer demand and basket size
  • Engage and challenge the business to improve conversion through process innovation
  • Adspend Efficiency aligned to 2023 goal of 10% through personalization and digitization
  • Improve CPN through innovative Acquisition strategies (with Credit Risk)
  • Innovate offers to drive repurchase and improved payment performance
  • Achieve customer growth through analytics

  • Work with CICA to secure list growth and achieve New Names & Reacts Forecast objectives
  • Collaborate with CICA to develop insight led campaign, segmentation strategies and customer journeys
  • Successfully manage all tests from concept, template, execution and post campaign analysis
  • Create and execute successful showroom launches
  • Accurately forecast and develop Business Plan & Adspend to provide the business with a clear roadmap to meet financial objectives

  • Accurately forecast Campaign P&Ls through methodologically sound assumptions and models
  • Develop Adspend forecasts accurately aligned with campaign strategies to meet efficiency objectives
  • Provide insightful reporting & analysis for Weekly Sales, Monthly Management Reports, Marketing Review, Quarterly Concepts, and Ad hoc requests
  • Accurately forecast Financial Flows per channel and status buckets for weekly targets, monthly rates & growth aligned to business objectives
  • Drive collaboration and key stakeholder engagement with Merchandise, Credit Risk & Operations to develop the Business Plan on time
  • Optimise risk and drive adspend / business efficiency

  • Work with Credit Risk to optimize Acquisition investment with projects like Fresh Start, Nursery Program & Credit Limit Increases for Existing Customers
  • Identify and onboard new suppliers & vendors to improve efficiencies and business agility
  • Deliver & communicate campaign strategies in all briefs to the Creative and Merchandise teams on time
  • Optimize procurement / buy across TV, print, radio, and materials
  • Work with Outbound and the Dialler team to optimize dialler strategies and support sales with promotions, pitches and scripting
  • Drive process improvements in planning & campaign execution
  • Successfully lead the team to deliver excellence and embody our values

  • Work with HR to successfully recruit and onboard new team members
  • Lead, motivate, and support the team through improved communication, structure, processes and feedback sessions
  • Ensure KPAs & PDP plans are in place for all team members aligned to business strategy and personal goals
  • Own your training and development plan with new e-learning portal
  • Focus on digital and data skills within the team
  • Requirements

    Qualifications & Accreditations

  • Bachelor degree in Business / Marketing or equivalent qualification
  • Experience & Skills

  • A minimum of 5 to 7 years marketing experience with omni-channel or multi-channel retailer
  • Minimum of 3 years ’ people management experience at senior level
  • Proven record of successfully growing business results through complex marketing campaigns management
  • Previous experience with planning and developing integrated media, digital and multi-channel campaign communication and solutions
  • Strong understanding of strategic marketing, integrated marketing, database marketing, customer engagement and segmentation
  • Exceptional financial and business acumen understanding and interpretation
  • Proven record of leading multiple areas simultaneously and developing strong collaboration between cross-functional teams
  • Strong understanding of legal and compliance impacts of direct and omni-channel marketing
  • Prior experience developing or working with a customer database preferred
  • Advanced Microsoft Word, Excel and PowerPoint
  • Superior analytical skills (both quantitative and qualitative) to provide detail or insight into reporting or business trends
  • Merchandise planning will be advantageous
  • Attribute & Behaviours

  • Creative problem-solving skills to balance both strategic and immediate needs
  • Collaborative work style with ability to exercise sound judgment and strong decision making skills
  • Exceptional cross-functional leadership ability with project and change management expertise
  • An entrepreneurial, can-do mind-set with a strong sense of ownership
  • Excellent interpersonal skills with the ability to collaborate, influence, persuade and mange at all levels
  • Strong communicator face-to-face, presentation and written
  • Highly organized and naturally driven for results and innovation
  • Detail-oriented and able to develop work plans and manage multiple priorities in a deadline-driven environment
  • Energetic and positive self-starter who gets the job done
  • Work Level Senior Management Type Permanent Salary Market Related EE Position Yes

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