Job PurposeDrive integrated consumer-centric brand activation through superior execution and creative message optimization using performance analytics & data, across relevant touchpoints in order to Key Duties and ResponsibilitiesDrive Consumer Centric Integrated Brand ActivationDefine brand objectives (including consumer challenges and relevant touchpoints) and associated growth equationDefine integrated brand activation planning, including leading alignment on brand pricing and promotions, distribution and trade marketing strategies, etc.
Analyze and continuously adjust overall brand performanceExcel in Execution and Optimization Across Relevant TouchpointsCreate the right consumer experience within the prioritized touchpoints (leveraging BrandCos primary assets and secondary assets)Drive media plans on relevant channels (including events and PR), with continuous optimizationPartner with, inspire and challenge agenciesAnalyze and monitor campaigns performance for improvementIntegrate a Complex Ecosystem of Partners Made Up of Both Internal and External TeamsLiaise with Brand OwnersCoordinate with Sales, Trade Marketing, Production and FinanceCollaborate with external agenciesManage costs against approved budget within marketing arenaTalented Staff Recruited, Developed, Managed and MotivatedRecruit talented employeesDevelop employeesManage performanceMaintain employee relationsKey Competencies and ExperienceQualifications and ExperienceBachelors Degree in Marketing8 years portfolio management and brand activation experienceExperience leading teams and agenciesKnowledge, Skills and Attributes High proficiency level in integrated planning and marketing effectiveness through deep knowledge of CI and touchpointsHigh level of data and analytics (marketing / touch point ROI)Strong business acumenFluent in activation expertiseConsumer, shopper and market insightsCreative thinkingHighly collaborative, curious and agileStrong project and stakeholder managementJob Posting End Date : -06-24-07 : 00Target Hire Date : -07-01-07 : 00Target End Date :
