Job DescriptionAt RCL FOODS we see and do things differently. We think bigger, work smarter and as a team, we collectively work towards achieving our ambition of MORE FOOD TO MORE PEOPLE, MORE OFTEN!We believe that the CUSTOMER is at the heart of our business and we are looking for a CUSTOMER MARKETING EXECUTIVE who will focus on delighting our customers with the brilliant execution of our plans.
define and update Trade Marketing Plan; and provide customer insights.3 important areas to specialise in : Category development- creating strategies and plans to grow the category and proposing opportunities to transform retail / wholesaleShopper marketing- you'll create new programmes that recruit consumers to our brands and categories.
Commercial planning- you'll write channel and promotional plans that help achieve our sales and operating margin targets while delivering on the needs of our customers.
Minimum RequirementsKnowledge, Skills, and AbilitiesAbility to identify complex problems, review information to collaborate and develop options then implement solutionsDemonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writingAbility to build professional relationships with cross functional teams while facilitating a collaborative environmentDemonstrated business acumen with knowledge and understanding of business issues, priorities, goals, and strategyMinimum QualificationsBachelors degree in business, marketing, or related fieldEight years of customer marketing experienceThree years of supervisory experienceValid Code EB drivers licenseDuties & ResponsibilitiesPartner with the sales team to establish, execute and manage trade marketing strategies and new business opportunities & then plan to successfully execute against each opportunity.
This includes but is not limited to initiatives around distribution & planogram (core products or innovation), everyday pricing compliance, promotional planning (depth, frequency, or quality of retailer execution), and trade spending reviews (efficient & profitable spending).
Translate category / brand vision into trade-specific strategy with nuances by channelLeverage category management principles to develop fact-based, customer presentations to secure retailer agreement on identified opportunities.
Data tools to be used (but not limited to) include IRI monthly data, Dunhummby data etc.).In addition, these tools should also be used to enable better-informed internal decisions resulting in increased sales and profits.
Define promotions guidelines by brand, channel, promotion mechanisms, ROIWork together with marketing / digital and ecommerce teams to amplify online visibility and incremental online opportunitySet recommended selling pricing in partnership with the Marketing team.
Execute, track, and analyzeActive involvement in Innovation planning from beginning to end to ensure relevant customer fit launchesOwn Private label development in your respective BU.
Provide leadership of the team, talent attraction, and retention, and performance management; implement succession planning, development, and promotion plans