The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.
That passion comes through as he / she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the client’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
Manage the publishing of social media content to a number of brand pages in a timely and organised fashion, using tools available or recommending better tools to achieve more efficiencies
Identify and improve organizational development aspects that would improve content deployment (ie : employee training, recognition and info sharing)
Give input and direct the strategy and planning of social media content schedules that keep the one step ahead on our deliverables.
Leverage the right tools to manage your content, deployment and bring new tools or preferences to the team for consideration
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
Work with partner media and social agencies to effectively promote content through social
Supply monthly and quarterly reports in line with client expectations, that add value
Be an effective, vibrant and tenacious addition to champion the social media voice within the agency
Key performance areas
Shows personal responsibility and is achievement orientated
Shows high degree of initiative and proactivity in bringing the social media agenda to the top of the agency’s priorities
Communicates effectively, is able to influence and negotiate
Is open to constructive feedback and challenges accordingly
Ability to collaborate without ego as well as work effectively independently
Ability to self-start and self-manage
Strategic acumen :
Shows strategic thinking and analytical skills for always-on content planning
Develops broader strategic thinking in collaborative efforts with social media managers and strategists
Ability to course-correct using analytics, data or overarching community sentiment to inform more agile social media
Operational Excellence :
Deploys content on time, correctly and with an ability to see issues before they happen
Effectively manages feedback on comments from consumers, in an appropriate, brand tone aligned and effective manner
Is efficient at planning workload and tackles multiple projects in an organised fashion
Keeps team members up to speed with project status so there is always a back-up team member able to jump in.
Shares considerately and purposefully in an organized and efficient way.
Has a client-centric attitude but is able to make decisions that serve the best in interests of the agency too.
Tertiary qualification : Relevant post graduate degree in marketing, media, communications
Digital and social media courses, qualifications or knowledge
Advanced IT skills including Microsoft Word, best-in-class Powerpoint, Excel, Outlook and web based applications. Proficiency in Keynote and / or other presentation formats.
Social Media Management tool experience (e.g. Hootsuite, Social Bakers)
Social Media Listening tools experience e.g. Radian 6, Crimon Hexagon)
Multi-faceted work experience record that touches various skillsets or specialties within marketing and communications
Solid writing, speaking & presenting skills in English.
Social Media Community Management Experience
Strategic Creative Thinking
Organised and efficient
Calm under pressure
Problem solving & descision making skills