Social Media Manager
Publicis Groupe
Sandton, GP, ZA
1d ago

Job Description

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.

That passion comes through as he / she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the client’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.

Responsibilities

  • Manage the publishing of social media content to a number of brand pages in a timely and organised fashion, using tools available or recommending better tools to achieve more efficiencies
  • Identify and improve organizational development aspects that would improve content deployment (ie : employee training, recognition and info sharing)
  • Give input and direct the strategy and planning of social media content schedules that keep the one step ahead on our deliverables.
  • Leverage the right tools to manage your content, deployment and bring new tools or preferences to the team for consideration
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
  • Work with partner media and social agencies to effectively promote content through social
  • Supply monthly and quarterly reports in line with client expectations, that add value
  • Be an effective, vibrant and tenacious addition to champion the social media voice within the agency
  • Key performance areas

    Champion :

  • Shows personal responsibility and is achievement orientated
  • Shows high degree of initiative and proactivity in bringing the social media agenda to the top of the agency’s priorities
  • Communicates effectively, is able to influence and negotiate
  • Is open to constructive feedback and challenges accordingly
  • Ability to collaborate without ego as well as work effectively independently
  • Ability to self-start and self-manage
  • Strategic acumen :

  • Shows strategic thinking and analytical skills for always-on content planning
  • Develops broader strategic thinking in collaborative efforts with social media managers and strategists
  • Ability to course-correct using analytics, data or overarching community sentiment to inform more agile social media
  • Operational Excellence :

  • Deploys content on time, correctly and with an ability to see issues before they happen
  • Effectively manages feedback on comments from consumers, in an appropriate, brand tone aligned and effective manner
  • Is efficient at planning workload and tackles multiple projects in an organised fashion
  • Keeps team members up to speed with project status so there is always a back-up team member able to jump in.
  • Shares considerately and purposefully in an organized and efficient way.
  • Has a client-centric attitude but is able to make decisions that serve the best in interests of the agency too.
  • Qualifications

  • Tertiary qualification : Relevant post graduate degree in marketing, media, communications
  • Digital and social media courses, qualifications or knowledge
  • Photography experience
  • Advanced IT skills including Microsoft Word, best-in-class Powerpoint, Excel, Outlook and web based applications. Proficiency in Keynote and / or other presentation formats.
  • Social Media Management tool experience (e.g. Hootsuite, Social Bakers)
  • Social Media Listening tools experience e.g. Radian 6, Crimon Hexagon)
  • Multi-faceted work experience record that touches various skillsets or specialties within marketing and communications
  • Solid writing, speaking & presenting skills in English.
  • Social Media Community Management Experience
  • Additional Information

    Behavioral competencies

  • Strategic Creative Thinking
  • Curiosity
  • Organised and efficient
  • Calm under pressure
  • Problem solving & descision making skills
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