SEO Specialist
Initiate International
Cape Town
1d ago
source :

A large tech company have an exciting job opportunity for a passionate SEO Specialist to join their growing marketing team in Cape Town.

You will be responsible for developing and managing comprehensive SEO and Paid Search programs and will collaborat cross functionally with Sales, IT and the global Marketing team.

  • Your key job responsibilities as the SEO Specialist in Cape Town will include : Develop, manage and execute Digital Marketing Strategies Develop and deploy SEO strategies in alignment with business unit marketing objectives Plan and execute paid search campaigns and keyword strategy across portfolio of brands Continually improves and optimizes the user experience for all websites Ensure proper connectivity across multiple platforms : Google Analytics, Salesforce, and Constant Contact Actively monitor, analyse and reports on data using Google Analytics and SEMRush to identify opportunities and make recommendations Maintaining consistency for different brands across multiple platforms Requirements for this SEO Specialist job in Cape Town : Passion and enthusiasm for content marketing and demand generation Strong background and experience in search engine marketing (SEM) and search engine optimization (SEO) Strong Google AdWords and Google Analytics experience, and / or certification Experience with website analytics, goal tracking and multi-channel revenue contribution Proficient with Office, workflow management platforms and enterprise content management systems Bachelor’s degree;
  • or greater in Marketing or Communications Understanding of HTML, CSS, Meta Data and SEO tags Experience working with global websites that are in multiple languages

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